Social Media has been around for a while now and is an established medium for marketers. There is a mass of tweets, shares and content out there but still plenty of discussions on ROI and effectiveness of Social Media.
For the nah sayers of social media they now have to swallowed their words just like the people who said Television, Radio, the computer, the airplane, would be unsuccessful, need I say more?
When you look at the demographics for social media, it is no longer a bright young things toy. Social Media is everywhere and according to Jeff Bullas the current demographics look like this:
This is the who and the where of social media users.
- 72% of all internet users are now active on social media
- 18-29 year olds have an 89% usage
- The 30-49 bracket sits at 72%
- 60 percent of 50 to 60 year olds are active on social media
- In the 65 plus bracket, 43% are using social media
- Time spent on Facebook per hour spent online by country. Here are the top three. USA citizens get the top gong at 16% followed by the Aussies at 14 minutes and the Brits at 13 minutes.
- 71% of users access social media from a mobile device.
The paradigm of social media only being used by the younger generation should be put to rest now.
Now lets look at how a few of the platforms stack up
Facebook is still the big dog of social media, but a study by Search Metrics predicts that by 2016 Google+ will surpass Facebook on “social sharing”. I guess we will all see fairly soon.
Meanwhile here are a couple of statistics I found interesting
- One million web pages use the “Login with Facebook” feature to allow you to create your account
- 47% of Americans say Facebook is their #1 influencer of purchases
- 70% of marketers used Facebook to gain new customers
Google has invested more than $500m in Google+ to get it where it is today. Google+ has over 359m active users now, so hopefully Google+ is reaching the goals set by Google in it’s attempt to conquer the social media environment. With it’s integration with everything else Google like Google Mail, Google Images etc I am sure the master plan is for domination.
Here are a couple of Statistics for you on the platform.
- Google+ is growing at 33% per annum.
- The 45 to 54 year old bracket increased its usage on Google+ by 56% since 2012
Growth is good and growth in the 45-54 age bracket is massive so make sure you understand the demographic you are after and then make sure you have the presence on the right platforms.
Don’t dismiss the up and coming stars like Instagram and Pintrest because they are coming and coming fast.
Here is an Infographic from Search Engine Journal that provides a visual medium for the social media facts and statistics you should know in 2014.