Taking you from Offline to Online
Extremely useful information! I think I have to print this off and talk to my website technician. I am not sure of all that I have but am certain I am not optimizing my sign-ups. With my new book coming out this month, I really need to think things out!
This is a comprehensive list and thank you for sharing. Unless we learn this many times the website will be just a website and of no profit to the owner. Very valuable information.
EXCELLENT article and infograph, Andrew! Clients think that I’m nuts when I tell them about all the areas necessary to setup optins on their website. That is until they start seeing the incredible increase in subscribers.
It used to be just an optin on the right sidebar above the fold was all you need, now you must be intentional in every area of your website to gain subscribers.
Again, this is a great post and one that I will be tweeting about and referring clients to.
Thanks for the info!
Thank you for this great post. I guess I’m still a little behind the times, I’ve never heard of having opt-in forms in so many places but it does make sense. I believe I will be making some additional changes.
Have a great day.
Yes, these days they go everywhere, you people have the attention span of a nat!
Hi there Andy,
I think HubSpot is great, they always have some awesome tips. One thing that I know is super popular on websites are the pop-up or slide-in forms. I think I may be the only one who gets annoyed by them. As soon as I see it I close it right away. Otherwise I believe all the other tips are helpful.
Thanks for sharing!
You are not the only one Lillian, I close them without looking too. I’m more likely to go for a subscribe form at the end of a blog post because they are obvious. I tend not to look at sidebars.
I love Hubspot, Andy, thanks for sharing this infographic! Lots of points to work on!
I think you got it right with a compelling offer to get opt-ins. Look forward to the next post, this is good stuff Andy!
Loving this post Andy! Yes, having a killer offer is crucial and loving this info graphic! Excellent actionable info here, thank you for sharing such cool value! 🙂
I love the article and the infograph. These days it is not enough to just have one opt-in form on your blog and you have shown us exactly how to gain more subscribers. There are a couple of options here I had not even explored. Thanks for sharing.
In the days of shinny objects and squirrels this is what we have to do!
This is a great article Andy…love the infographic – I’m going to have to print this out and keep it in my office.
Thanks Lisa, and thanks to Hubspot for the great graphic 🙂
Hey really great post…And I absolutely love infographs .
This is something I am currently in the process of trying to optimize, still needing to think of a offer for a incentive for subscribers to optin
Thanks, I love inforgraphics, they are such a great way of get information across. I also use Optinskin for the capture banners, which will be my PAC article shortly.
Fantastic Infographic on how to get more people to subscribe to your blog. Hey, the money is in the list as we hear over and over again. By creating optins, we are creating our list.
I like the optimized confirmation page that you have because this gets the person to make a “commitment” of sorts. A great marketing technique and when used, I find that it creates more open rates for me!
Thanks for this great share. I know it will give many bloggers insights to what they need to do in order to build their business.
Thanks, you find so many things out there but when you have someone has done some great research so it can add value I love it and hence share it through my blog. Thank you for your kind comments.
lots to learn for me here .
I like the infographic ,it easier to
understand for me .
Will have a better look at it
and will bookmark for later.
Thanks, I love infographics they make things much simplier.
Great post Andy thank you, a lot for me to put into consideration. Learning is a journey, I am always learning. So many things to discover. Hubspot is on my list now thanks to your information. So much to learn so little time. Have a great day. I have a feeling I will be revisiting your site again soon.
I think we are all still learning, if we stop we will stop going further forward.
Great article thanks and very timely for me. I am just about to review my whole list process from opt-in forms to newsletter so this will be a great resource to make sure I’m doing everything I should be doing. ~ Lucy
Lucy, Your welcome, I hope you found it useful and if you need further help let me know.
Andy, you convey your information in so many ways in one place. Thanks for yet another “room for improvement” reminder… Useful, Usable, Used were my three qualifiers for whether I was receiving data or information. You nail it on all 3, young Sir! prp
Thank you, I am glad I made the PP’s 3Us 🙂 You are always welcome my friend!
Really interesting graphic Andy. I’ve tried them all and without question the #1 conversion spot for me has consistently been the form just below each article – none of the others even come close to that one. The least effective for me as always been the sidebar opt-in and I’ve tried all types of forms and offers. Still, I do like to periodically shake things up so I’m preparing to test something next week that I really (really!) hate – a pop up. But I have something special going on for a limited time so it’s the perfect circumstance to test it. Thanks for the great tips!
Thanks for the feedback, it is always interesting what others experience.
I use several of these tactics for more blog subscriptions. You do a great job of having plenty of calls to action on your site to get people on board! Great info here Andy as usual!
Thanks NT, and thanks for accepting the Facebook request my friend.
Andy you are very creative and have supportive friends.
We have this and more with one location that does all the work for our company. It takes the guess work out of doing it yourself. You have to make sure to give value and free item that is worth the hassle for people to stay awake on your business site.
I would never have this on my blog. We use our blogs as our voices to be the person and not our companies. Sharing usable stuff on it and helping people without pitching and ads.
Now, our company site is setup with the above and more. It helps to keep everything for professional business in one location. You have a foundation and work for that one location each day you are in operation. That is the difference of a page with lots of choices which may be overwhelming to most.
Andy, this is a great outline of what a company site should have at a minimal. You out did yourself with this amazing share.
Again Thanks for the kind words, I always look for useful information and set it out for all to read.
This is amazing and well put together!
Andy, we keep it simple and separate our company site from our blog. That is our blog, is our voice to the public. It is created in each person’s unique qualities. No pitching and sales stuff. We share our professional experiences and personal insight. That helps people get through all the junk out here. We build a bond with each reader. Our site keeps all comments and those who leave them, contact information. We simply reverse it and just like our email reversal method. That alone gives us all and more than one person can handle, leads.
Now, our business sites has only focus on what we each provide through our company. It is done with great taste. It reflects our transparency and willingness to support everyone. From a person to a Non-profit. We give high quality free support for every challenge.
If you want people to respect and look for you during their needs. Then, give them what we all want. Usable free information with a real hands on touch to walk them through.
That is how we build our massive list of real live people who want our contact and support. It works during any type of condition we all are involved in.
If you want pitch pages, landing pages and such. Then, do it in all good taste, Leave it off your blog which is a person’s voice and thoughts. Place all professional stuff on a company site. One which has everything to run operations in one spot. That is what we have and funny enough, it is free?
We give free lifetime support and educate people on our industry free. That way when they are ready to create a solid ethical funding source. They are going to come to us and as for a referral. That is how we have been doing it for over 3 decades. I have not found such a better way to help people than to be live and hands on.
Andy, you are an amazing person with great ideas. You help so many of your readers and we appreciate you flexibility and transparency. I look for a chance to find a free place in your scheduled to listen to your future vision.
Thank for your kind words, I always try to use the mantra “Lead with Value” and I know many people struggle in this world, so every little we can all do to move someone else further forward the better.
Again thank you for your comments.
Hello, Andy. The information that you posted was great. I am not the best with customizing blogs, but I am getting better with it over time. I am going to try to implement your strategies into my blog so that I can get more leads and followers. Great information and thank you for sharing it!
Hey Kyle, you learn as you go, so don’t worry!
I LOVE Backlincko and love that you used resources from that site! This is such a great list of how to get more blog subscribers. Jon Morrow talks about doing this kind of work to grow your readership…so you’re 100% on target with your advice. Thank you so much for taking time to share with us, Andy!
Thank you Christi
What I found really useful was the stats at the bottom of the infographic showing which form of optin type works best. The tick box and subscribe by email are just referring to blog post updates by email though aren’t they, rather than a newsletter subscription?
Excellent presentation and infographic, Andy.
Optin forms are a big part of building a list on your blog. The other part, of course, is value. When you give people great value, they are anxious to get more.
That’s why I never liked the Homepage Optin (splash/squeeze page).
I feel like I don’t even know what the blog is about, and before I even get to it… I’m asked to optin for something. But, I guess if it converts, then numbers speak louder than words… my words anyway.
Bottom line, don’t judge by what you like. Judge from test results, and never stop testing. Trends change and so do results.
Awesome tips Andy!
And I really enjoyed your very informative infographic as well. BTW, thank you (also) for sharing that extremely revealing stat about how (in general) email currently converts up to 8.5 times better than social media!
I hadn’t heard stat that before! That’s really good to know! I can definitely add that to marketing arsenal! And reference your totally excellent post as well!
Great job! Thanks!
Love this post Andy!
I’ve ‘Pinned’ it for future reference as I am in the process of overhauling my site.
For the past 12 months now I have been going through the trial and error process of seeing what works and what doesn’t.
This super helpful article is packed with value!
I very much appreciate your work!
This blog is really great. I went over it and was trying to do checkpoints with how I have my blog set up. I have a few more things to add to it, but it is developing! Thanks again for sharing this with us.
Great infographic! Depending on the site, not every strategy will work. It takes planning campaigns and testing it out to find out which works best. As a note – A/B testing is good in doing this.
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