When you go to networking events you want to set yourself up to be a memorable networker.
People want to feel appreciated, interesting and valued. They want to feel good after all.
Making others feel good when they talk with you gives them a positive association and a favorable opinion of you.
Be A Communicator
We live in a very distracted society these days and people multitask at every turn. How many of you have written emails while being on a conference call?
You need to be able to clearly communicate who you are and what you do. Some people struggle with this as they have been programed to do a 30 second commercial or elevator pitch rather than be communicative and friendly.
When you talk to people don’t sound like a robot or someone reading from the brochure. Talk in a relax communicative way and keep away from industry jargon.
Try and put what you say in a way that the person you are talking to can see the benefits you offer. As an example don’t say “I’m an account” say, “I hep small business save money on their taxes”
A memorable introduction does not have to be witty or funny but succinct, to the point, easily understood and said with a smile and confidence.
Be a Conscientious Connector
Be remembered, and one way to do that is by being a connector. People will appreciate your efforts in connecting people to others.
Be prepared to start conversations with people you don’t know and you don’t have to be an extrovert to do this. Good Conversation Starters can be based on knowing a bit about the host or the speaker and this will allows you to start a conversation.
Lead the way in welcoming new people to the group and introducing them to others in the group.
A new person will appreciate the friendliness and the introductions to others at the meeting.
Another great aspect of being a conscientious connector is to make strategic introductions. Find some one from the group and find people who are still looking for referrals or customers. Understand their needs and introduce them to other members of the group who could help them.
Don’t Forget to Follow-Up on the Follow-Up
Be timely, 80% of networkers do not follow up on conversations they have had at networking meetings. Simply by following up, a phone call, a quick email, a card or handwritten note is going to differentiate you from the other 80%!
When you follow up make sure you remind them how you met. Many people go to many meetings and may not remember how you met.
If you promised to do something MAKE SURE you do what you said you were going to do. There is nothing worse than not following through with your commitments.
Avoid at all costs adding people to your mail list or newsletter list without their permission.Remember having someone’s business card does not give you permission to add them to your mail list.
Instead send them an email with instructions on how they can subscribe to your mail list or newsletter.
Finally, connect with the people you met at the meetings on social media so you can keep the relationship and conversation going on-line as well. Remember to personalize your connection request rather than using the generic one in the system. This will help you be that memorable networker.