This article gives you 5 Big Mistakes on Instagram that are often made.
Instagram achieves one of the highest engagements rates of all the social media channels but these are some of the things you really shouldn’t do.
Of course this assumes you want to market on Instagram and are not just using to post photo’s of the dog.
Mistakes on Instagram
This list of Mistakes on Instagram is not exhaustive but I do consider them to be the BIG ones. So read on.
Lets start at the beginning.
Use a Meaningful Username
If you are serious about marketing using Instagram you need a username that is meaning full like your name or your business name if you can get it. You want it to be easy to find. Always a good suggestion is to use your Twitter username. Mine is slightly different as I could get the same username.
My twitter handle is @andrewrlockhart
and my Instagram username is @andyrlockhart
Don’t Set your account to private
On Instagram you can set your account to be private. If you are going to market on Instagram your account must be public or else nobody is going to see your stuff!
Post Photos One After Another
I have heard one school of thought that says you shouldn’t post more than once a day. That is simply not true.
When you post you need to leave time for your photo or video to be seen and interacted with. If you want more engagement you need to leave at least an hour or so between posts.
Ignoring Your Followers Comments
You ignore your followers comments at your peril.
You ignore the comments you are ignoring your business.
As people comment on your posts you need to respond and grow the dialogue. This is all about building the know like and trust factor.
When you do respond make sure you use @theirusername in the comment so they see you have responded in their notifications.
This will definitely help grow your engagement.
Just like any social media channel, buying followers is a disaster. You will get comments on your photo’s of people offering you followers for a price. Don’t go there!
Spend your time building a following of people who will be interested in what you have to say. Then you will get people who will Like and Comment on your photos.
Which leads to building that all important relationship.
Over to you
I hope you found this article on 5 Big Mistakes on Instagram useful and make sure you don’t ignore them.
Please don’t buy followers!
If you would like to see my Instagram feed you can see it by Clicking Here
Please leave a comment below and share on social media so other can benefit.