5 Personal Development and Marketing Books
Below I have reviewed 5 books you should read if you are a network marketer, but they are also just as valid for anybody in Corporate America or for a small business owner. These books can be found on all the usual electronic readers such as Kindle Books.
The Slight Edge – Jeff Olson
The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to success and the happiness you desire. In the book you will learn why some can make dreams come true while others spend their hours building dreams for others.
You should think of the Slight Edge as the key to unlock all those other how-to and self help books. If you put the concepts that Jeff talks about into practice you truly can create powerful results. Jeff Olson is also CEO of Nerium International and the inspiration behind the Live Happy movement.
The Magic of Thinking Big – David J Schwartz
The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community.
He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.
Permission Marketing – Seth Godin
Traditional marketing is interrupt based marketing, it could be that telemarketer or the TV commercial that butts right in the middle of your favorite TV program or family dinner.
Seth Godin talks about permission based marketing where you are going to turn traditional marketing on its head. You are going to provide incentives so that the consumer will accept your marketing voluntarily.
By marketing to only those who have an interest in your product or service you are going to build relationships, create trust and build brand awareness.
Seth gives some great examples of companies using Permission based marketing. Take Amazon, they don’t offer you anything or require any of your information until you buy something. Once you start buying things they start to work out what you like and offer you suggestions.
Take a look at what Amazon sent me recently based on my recent purchases of a few management books.
Go Pro – 7 Steps to Becoming a Network Marketing Professional – Eric Worre
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert.
Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.
In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more.
Start with Why – Simon Sinek
Inspiration comes in a variety of forms, but the root of it grows from a fundamental question asked by those who are able to inspire others. The most important question of all, according to leadership expert Simon Sinek, is: Why do we do what we do?
After examining the ways manipulative leaders motivate their people, such as playing the price game, selling through promotions, using fear tactics, playing on insecurities and applying peer pressure, Sinek describes a better path to inspiration: a leadership model he calls “The Golden Circle.”
The Golden Circle is a series of three concentric circles that starts with a circle in the middle that represents why. The next circle represents how, and the outside circle represents what. The what and how are easy it is understanding your why that leads to how you can best motivate and lead.
I hope you found this useful and if you want to find more inspirational books please visit my books page.