5 Content Blind Spots

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

29 replies on “5 Content Blind Spots”

Hey Andy,

We live in a world where content rules the universe and back and especially now with Panda. This will cause people to take their content more seriously and maybe get us pros in! 😉

In regards to your comment about content challenges, I’d say that mine is making sure that they’re my opinions and views rather than others. I read a lot of stuff, and when writing some times I’ve to ask myself is that coming from my brain or 5 blogs before on his or her site?

I know this is genuinely how views are made and shaped, with others input etc but it’s easy to get lost in others!

In short, finding original content and ideas.

Hey Chelsea, I fully understand, when you are doing research for content you find so many views, and of course there are so many out there. You need to wade through all that and formulate your own viewpoint and not be afraid to express it.

Andy: I think you might just have turned me into an addict. Each time I open any of these blogs it is like entering a whole new world – sort of like moving from the Sunday Kick-about leagues to the Amateurs to the pros… Put me in coach… Thank You, Hank YOU, THANK YOU. prp

Well said Andy! As an artist as well as author my site is really all about branding “me” and my writing so I don’t use content from other sources. Images are a big part of my branding so I’m very picky about what I use, so I tend to invest in high quality stock photos rather than creative commons, which means I have a small fortune invested in that part of my branding. Still, for me it’s worth it. I think I’ve pretty much got most of the points you’ve shared here covered, but one area I’m very weak on is tracking the flow of traffic on my site but I intend to change that asap. Thanks for the inspiration!

Marquita, Thanks for your comments, stock photos is always an issue for people. Creative Commons is a great way for people to get images before having to invest in the higher paid sites. Much success to you.

Hi Andy,

Great and useful Info clear answers for some of the biggest problems for marketer is seeing the trees for the forest. Thanks for helping us prune effectively my friend great post

Michael Chief Blogger at Michel’s Health Answers

Excellent advice, Andy.

Too many people rush into throwing content into the ring, but often forget about (1) quality and (2) developing a deeper purpose for blogging, ie., building and maintaining your list.

Thanks for the nice tips, plus, I love your use of optin forms in your post.

Hi Andy,

I am of the school of thought that Quality is more important to me than Quantity. This stretches to every aspect from my blog to my lifestyle.
When it comes to marketing, I rather have quality clients than quantity.
This is why I am constantly cleaning up my email list.

so much precious information about how to use LinkedIn properly.. I must say the truth.. very overwhelming BUT VERY USEFUL and appreciated.. I just have to come back often so I get grasp all what you shared… and be able to use it..

From what you shared, I noticed that I do not do most of what I should do.. but I am happy at least I am doing some of them hahah 🙂

So refreshing to read all what you shared with such a zest.. love it and I also love to come back and read more..

Thanks so much again..


We find that many small businesses are hearing content is king and they are okay with that but then they find out that they have to establish relationships and promote that content. This is a huge undertaking and often times small businesses that need to compete do not have the budget or manpower to handle it. As a business owner it can be a struggle to find a balance.

So many information packed posts here Andy!

You offer fantastic value to marketers in any arena. Thank you.
I look forward to spending some time here to learn and take lots of notes!

Your infographics are awesome Andy!

You always do a great job with your infographics Andy!Where or how do you get them?

Like you< I too rely on Aweber for for my email marketing needs. And without a doubt, it's always best to go with quality over quantity! Thanks for demonstrating that my last statement is definitely truth and the proven path to follow!

Having read this I believed it was very informative.
I appreciate you finding the time and effort to put this content together.
I once again find myself personally spending a lot of time
both reading and leaving comments. But so what, it was still worth it!

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