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5 Tips for Your Social Media Profiles When Business Networking

social media networking

Do you go to Networking Meetings?

One of the first things people are going to do once they have met you at a networking group is to check you out on social media.

Therefore, it’s important to make sure you are providing a consistent image and current information.

To make sure your profiles are professional and are portraying the right image you want to make sure they are all consistent and include all the following elements:

A Professional Photo

Never leave the generic, faceless shadow on your profile. People are much more likely to connect with you when there’s a face put to the name.

Also, many people will ONLY connect with you if they can see your face and some will purge faceless connections.

The final advantage is that it will allow them to better associate with you as your picture is on your profile and it should be recent enough to match YOU.

Your Tag Line

Most social sites have a space for a brief “tag line” where you can state your title, business, or other statement that describes you in just a few words.

Make sure this pithy sentence is geared for your target prospects. Using keywords will also help people find you.

The Details

Include more detailed information about your skills, background, experience, etc. in the appropriate places in your profile.

This is your opportunity to explain that tag line and show off a bit, so make the most of it.

In some sites, like LinkedIn, you can even add media to your profiles, such as videos and slide presentations.

Contact Information

Don’t forget to include information on how people can get in touch with you. Include your preferred contact methods, such as phone, email, website, Skype, address, etc.

If you have both a professional and personal blog, you can include both so that people can learn more about you.

Social Proof

If you’re using a network like LinkedIn, take advantage of their Recommendations and Endorsements features.

You can read more on LinkedIn in my recent post 17 LinkedIn Must Haves​.

social proof

Ask a few select customers and colleagues to write short recommendations for you. Give them a little guidance on what type of recommendation you need so that they have some ideas.

It will make it easier for them to write it, and you’re more likely to get a recommendation that will help your networking goals.

Review all your major social media profiles on a regular basis to keep them up to date and consistent.

This is especially important if you change jobs or start a new business.

It’s also important to keep an up to date photo, so if yours is 10 years old, it’s probably time to take a new one!

Over to You​

​How are your social media profiles? Are you being consistent with them so people will know it is you regardless of which profile they see.

Leave a comment with your thoughts and ​how you approach networking meetings, if you go?

 

 

 

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I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.
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26 thoughts on “5 Tips for Your Social Media Profiles When Business Networking

  1. Hi Andy,

    All you mentioned above are absolutely needed. A timely post for me because there are many things I have changed by branding myself. I do have to buckle down and create a new and improved up to date profile.

    I just put this one in my appointment book because that’s the only way I get things done. It is as simple as creating a word document and updating my profile on all social networks.

    Thanks so much for this little “push!”

    -Donna
    donna merrill recently posted…Engagement BloggingMy Profile

    1. Glad to help, sounds like you have it all under control!

  2. Hello Andy This is a great list of tips I think consistency is the best answer yu can give, once I started to take consistent daily actions with my social media strategy people really started to engage with me, now this is exactly what we want right?

    I really liked how you mentioned Your Tag Line, A lot of people forget about this one, I was taught to call it my HUB Statement Your Hottest Undeniable Benefit. This lets others know who who work with what you do and how they can benefit from working with you..

    Great Post, Chery :))
    Chery Schmidt recently posted…Why Do You Do What You Do?My Profile

    1. Have heard the HUB statement but I guess they all have the same objective, go to a few networking meeting your soon need you tag line, your 30 second commercial, your 10 minutes speech etc! As long as people remember you and know what you do!

  3. Hi Andy. I love you list, and it is very to-the-point. I have all of them going pretty well – need to define my target market a little more. But they are very important. I love to send posts like this to Buffer, which I will do. I’m about empowering people to have the courage and skills to get more freedom in their lives.

    All the best,
    Leslie

    1. People are beat down by the negative and empowering people is so important. Thanks for the comment.

  4. These are great tips Andy. I worked with a friend who’s a pr specialist to develop mine and I still update and tweak it on a regular basis. As an author I have to have a several versions and lengths so it was quite a project in the beginning but now I have it organized in digital format for a quick cut and page whether I’m doing an interview, guest post or article for my blog. Thanks for the inspiration!
    Marquita Herald recently posted…Strategies to Build Courage and Conquer FearMy Profile

    1. Thanks for your comments, sounds like you are organized for the various formats.

  5. As you say people you network with do want to look you up. You need relevant information on all the major social networks, even if you use some more than others. Many people use Facebook but not Gplus, Linked in but not Facebook …. so you need to be where they can find you.

    I’m still tweaking the info I put on mine. It might not be perfect but hopefully I’m getting there.

    It’s also important to leave traces so you are easily found. Most bloggers do this using social follow icons on their blogs but often don’t bother to add their footprints other places. A recent example was when I wanted to find out more about people who were leaving useful messages in a premium blogging forum. Only about half of them had added their blog and social media links on their profile page there.
    Sue Bride recently posted…What are Hashtag Chats – How to Join or Run OneMy Profile

  6. Great list, Andy. Simple, and fairly easy to do, but with plenty of room for improvement over time. Which reminds me, I need to work on mine…
    Willena Flewelling recently posted…Baby StepsMy Profile

  7. Nice list Andy!

    Sadly I confess when it comes to being more proactive on social media, I’m definitely a work in progress!

    But at least by applying your sound advice I now have access to the right information going forward! Thanks for sharing your expertise. It takes the mystery out of moving forward corectly and effectively!

  8. These are important tips, Andy.

    We need to always be thinking of how we’re positioning ourselves to our audience and readers. It’s so common to just rush through the “set up your profile” process, but it’s the most visited section of your site, your page, your entire online presence.

    You know about you, but other people, especially first time visitors… don’t. Not until they check out your profile. What a great opportunity (not an annoying task to get done with ASAP).

    So make it good, and include calls to action when it’s appropriate (like, “here’s how you can reach me”).
    David Merrill 101 recently posted…8 Steps To Create Your Digital Information ProductMy Profile

    1. Thanks for your comments, you are right on. The Profiles are so important to your on-line image.

  9. This is the area where we focus on the most. After establishing, a foundation. We make sure each profile, is complete. Using real names and contact information, is a must.

    Thank you for this article, Andy. People will grumble all day around me. I stay on each of them about profiles and data. You have to be transparent and remain professional. So, make sure every profile is complete. They, should mimic one another with full disclosure.
    William Earl Amis, Jr. III recently posted…Where do I begin?My Profile

    1. Thanks for your comments, you are correct, consistency is so important!

  10. Hello Andy…..You have some good tips here…..Made me go check some of my profiles…..And I have to admit that they need to be updated …..some need to be re-done altogether ….I never realized how fast things would change….the old profiles simply don’t fit as well as they did when I first wrote them…..Thanks for making me hold up the mirror and take alook at myself!…..Smokey
    Gregory Smokey Bowen recently posted…I Have Some New Stuff Happening Here….Take A Look!My Profile

  11. Andy I’m actually creating an internet marketing course, and in the social media section I stress most of your points so much. People overlook the most simple steps for a good social media presence. Thing is you only need to do them once and your done! You’ve got it right my friend
    NT Izuchi recently posted…Internet Marketing Strategies For Beginners | What You Need Right Now!My Profile

    1. Great, good luck with the course.

  12. Andy,

    You have given us some great tips! I feel like I am still evolving when it comes to branding myself appropriately. I think I can do a better job with providing more details about myself, so this is a very timely post for me.

    Also, I have not tapped into LinkedIn. I need to do that as I know this is a very powerful social media tool. Thank you for sharing, as these tips has caused me to rethink some of my strategies and things I need to clean up regarding my social media strategies.
    Nathaniel Kidd recently posted…Become a Frugal FarmerMy Profile

    1. All this internet is evolving, it always changes anyway!

  13. Great post Andy.

    As Donna said, a timely post as well. I know my social profiles are less then quality. Although I don’t go to meetings or events at this time, it wouldn’t hurt to dress things up, at least to be more professional.

    Something I need to add to my to-do list.

    Thanks for the post and the reminder 🙂

    1. Your welcome Ron, if nothing else have all your profiles consistent is good!

  14. Andy,
    great tips to learn along the way of marketing our products and services..

    For sure will use some if not all.
    Thanks again
    _nickc

  15. Hi to all, how is the whole thing, I think every one
    is getting more from this web page, and your views are
    nice designed for new viewers.
    Meir Ezra Coach recently posted…Meir Ezra CoachMy Profile

  16. Making sure your profile is up-to-date and completely filled out is really important…. especially if I’m at an event and exchanging business cards with people interested in hiring me. It allows me to know who I’m going to be working with, do a little homework, and then I can follow up with them.

    For me, most of the pictures are pretty consistent unless the social network is a little more relaxed. However, my branding is never mistaken as that is what people associated with me before people saw me in person… lol

    1. Having a complete profile that is consistent across your social media is always important, you want people to identify with you.

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