Social Media

5 Tips for Your Social Media Profiles When Business Networking




By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

27 replies on “5 Tips for Your Social Media Profiles When Business Networking”

Hi Andy,

All you mentioned above are absolutely needed. A timely post for me because there are many things I have changed by branding myself. I do have to buckle down and create a new and improved up to date profile.

I just put this one in my appointment book because that’s the only way I get things done. It is as simple as creating a word document and updating my profile on all social networks.

Thanks so much for this little “push!”


Hello Andy This is a great list of tips I think consistency is the best answer yu can give, once I started to take consistent daily actions with my social media strategy people really started to engage with me, now this is exactly what we want right?

I really liked how you mentioned Your Tag Line, A lot of people forget about this one, I was taught to call it my HUB Statement Your Hottest Undeniable Benefit. This lets others know who who work with what you do and how they can benefit from working with you..

Great Post, Chery :))

Have heard the HUB statement but I guess they all have the same objective, go to a few networking meeting your soon need you tag line, your 30 second commercial, your 10 minutes speech etc! As long as people remember you and know what you do!

Hi Andy. I love you list, and it is very to-the-point. I have all of them going pretty well – need to define my target market a little more. But they are very important. I love to send posts like this to Buffer, which I will do. I’m about empowering people to have the courage and skills to get more freedom in their lives.

All the best,

These are great tips Andy. I worked with a friend who’s a pr specialist to develop mine and I still update and tweak it on a regular basis. As an author I have to have a several versions and lengths so it was quite a project in the beginning but now I have it organized in digital format for a quick cut and page whether I’m doing an interview, guest post or article for my blog. Thanks for the inspiration!

As you say people you network with do want to look you up. You need relevant information on all the major social networks, even if you use some more than others. Many people use Facebook but not Gplus, Linked in but not Facebook …. so you need to be where they can find you.

I’m still tweaking the info I put on mine. It might not be perfect but hopefully I’m getting there.

It’s also important to leave traces so you are easily found. Most bloggers do this using social follow icons on their blogs but often don’t bother to add their footprints other places. A recent example was when I wanted to find out more about people who were leaving useful messages in a premium blogging forum. Only about half of them had added their blog and social media links on their profile page there.

Nice list Andy!

Sadly I confess when it comes to being more proactive on social media, I’m definitely a work in progress!

But at least by applying your sound advice I now have access to the right information going forward! Thanks for sharing your expertise. It takes the mystery out of moving forward corectly and effectively!

These are important tips, Andy.

We need to always be thinking of how we’re positioning ourselves to our audience and readers. It’s so common to just rush through the “set up your profile” process, but it’s the most visited section of your site, your page, your entire online presence.

You know about you, but other people, especially first time visitors… don’t. Not until they check out your profile. What a great opportunity (not an annoying task to get done with ASAP).

So make it good, and include calls to action when it’s appropriate (like, “here’s how you can reach me”).

This is the area where we focus on the most. After establishing, a foundation. We make sure each profile, is complete. Using real names and contact information, is a must.

Thank you for this article, Andy. People will grumble all day around me. I stay on each of them about profiles and data. You have to be transparent and remain professional. So, make sure every profile is complete. They, should mimic one another with full disclosure.

Hello Andy…..You have some good tips here…..Made me go check some of my profiles…..And I have to admit that they need to be updated …..some need to be re-done altogether ….I never realized how fast things would change….the old profiles simply don’t fit as well as they did when I first wrote them…..Thanks for making me hold up the mirror and take alook at myself!…..Smokey

Andy I’m actually creating an internet marketing course, and in the social media section I stress most of your points so much. People overlook the most simple steps for a good social media presence. Thing is you only need to do them once and your done! You’ve got it right my friend


You have given us some great tips! I feel like I am still evolving when it comes to branding myself appropriately. I think I can do a better job with providing more details about myself, so this is a very timely post for me.

Also, I have not tapped into LinkedIn. I need to do that as I know this is a very powerful social media tool. Thank you for sharing, as these tips has caused me to rethink some of my strategies and things I need to clean up regarding my social media strategies.

Great post Andy.

As Donna said, a timely post as well. I know my social profiles are less then quality. Although I don’t go to meetings or events at this time, it wouldn’t hurt to dress things up, at least to be more professional.

Something I need to add to my to-do list.

Thanks for the post and the reminder 🙂

Keep in mind that consistency is imperative in this new
age of consolidation. Getting Started with a
Website- Internet marketing will be of no use to you if you do not have a website to start with.
Most small-scale firms do not bother to feature there businesses on social pages online and thus, do not
gain from the vast opportunities available over the internet.

Making sure your profile is up-to-date and completely filled out is really important…. especially if I’m at an event and exchanging business cards with people interested in hiring me. It allows me to know who I’m going to be working with, do a little homework, and then I can follow up with them.

For me, most of the pictures are pretty consistent unless the social network is a little more relaxed. However, my branding is never mistaken as that is what people associated with me before people saw me in person… lol

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