5 Ways to Customize Your Content to Drive Customer Referrals

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

28 replies on “5 Ways to Customize Your Content to Drive Customer Referrals”

Hey Andy,

Very interesting tips you have here. I do believe in segmenting your email list and I just started doing this earlier this year. It makes a world of difference because now you’re more focused on the customers interest and in return you’ll get better responses! Thanks for sharing these tips!

Andy, I find the process of always communicating various way, best. When it comes to interacting, with customer. I love to keep it interesting and allowing them to share their experiences. The activities they do for developing new connections. That is how it is done, today!

Thank you Andy for the gift of supporting your readers. I am learning so much about you. Welcome to B3.


I like these 5 ways! The customer only facebook group is something I have been thinking through recently actually. As I am in the middle of finishing up a membership site, I think it will offer my customers a place to discuss my products as well as give me another outlet to communicate with them.

Having numerous avenues available to communicate with your customer base will definitely drive your referral rate even higher. Word of mouth is so very powerful. At the end of the day it is about providing value to the customer, and offer numerous outlets to communicate with your customer base offers that value. Thank you for sharing.

Hi Andy,

These are great ways to improve a relationship with your customers. I do have a segmented list. The emails I send are of a totally different nature to each one. Then there is my Facebook buddies. So that is a different way to engage.

It can sound confusing, but every week, I take time out to write emails to each list, focusing on one batch at a time. Otherwise I can get my wires crossed lol.

Segmenting our lists is the only way to go when engaging with people. I so glad you brought up this topic.


Hello Andy, All great tips here my friend, I found it inteeresting that you swet up a page on Facebook just for your customers, do you mean like your team site? HUM??

I have been using Skype to drive referrals, this is a great way for them to connect with you in person..

Thanks for sharing.. Chery :))

Hey Andy,

My first time here on your blog and really love the value and contents you’re providing. Great post especially your recommendation of having our own Facebook Page for customer.
For me, Facebook Group and LinkedIn Group also helps to drive more referrals.
Best wishes,

Hi Andy, these 5 recommendations are all good! I like having a facebook group for existing customers, and getting testimonials works well for me too. The groups work well when people participate and talk about your products and services.

Julieanne, great you liked the info. Facebook groups and pages need people to participate. I run a page for a local networking group and getting members to engage after they have liked it is the biggest challenge. Thanks Andy

Hi Andy,
Great blog you have here … I’m still learning about emails and how to use them. I don’t think there’s any one strategy that works 100% of the time. It’s trial and error. I do like the idea of segmenting tho … that makes sense. Great ideas and thank you, very informative!

Lesly, you are right there is no one answer to anything. What works today may not work tomorrow so it is a constant sift and sort mind set and us something while it works but keep measuring to know when it is past it’s prime!

Great article Andy. I’m not in the “referral” business but I was interested in your suggestions, especially the FB page. I have one – it’s attractive and there are about 400 “likes” but I’ll be the first to confess I’ve always had a hate/love relationship with Facebook so the page doesn’t get the attention it deserves. I’m planning to change that as of July 1st with a pretty major push so it’ll be interesting to see how it goes. Thanks for the inspiration!

Great tips Andy! I am a Realtor and I frequently ask my clients to provide me with video testimonials after closing. I post the testimonials on YouTube, FB, and my blog. It’s a great way to show prospects what my clients think of me and my brokerage. I thinks it’s a great technique for any business to showcase positive client/customer feedback.

I don’t personally seek “referrals”, Andy, but all these suggestions are also valid for getting subscribers and customers.

Whether you talk about list segmentation, closed Facebook groups or customer/client interviews (or surveys)… it’s all about building a relationship with your readers and subscribers. Let them know you value them, and they’ll begin to value you.

Then, you’ve got a real business 🙂

Hi Andy,

You have given me an ideal for an upcoming promotion–interview my clients.

I do believe that word-of-mouth and referrals are important ways to attract new clients. Referrals should be a part of your business life for sure, but too often I see entrepreneurs using it as the only way to bring in new business.

You’re spot on Andy!

Customization is extremely important and a smart and effective way to inexpensively market to your customers and clients.

No matter which particular vehicle you happen to chose! And you’ve offered five excellent and very practical ways or doing so.

Of course even go old snail mail post cards and or enveloped letters can and should fall into this category as well. Great job and thanks for sharing!

Interviewing customers for their experience would definitely be a great advantage, as it would help create more of the trust factor as some one has took the risk already.

Leave a Reply

Your email address will not be published. Required fields are marked *