Make Your Connections Count

This is not the typical book review, Make Your Connections Count is written by 20 contributing authors and is about how to get the best out of your networking efforts.

This review is about the chapter written by Patty Farmer, a great lady and an awesome networker.  She is someone who really understands about making your connections count.


Getting the Most Out of Your Networking Organizations

Patty points out the fundamental tenant of networking is about giving and not expecting anything in return.  This is the biggest concept that so many miss.  I myself have been to many network meetings and have seen people come and go because they feel they can not money from the people there.

It is better to be prepared for an opportunity and not have one than to have an opportunity and not be prepared – Whitney M Young Jr. American Civil Rights Leader

It all starts with the elevator pitch and Patty gives some great tips on what to put in the elevator pitch.  At the end of the day the pitch is about you and what you can do for others.

The One-on-One Meeting

The one-on-one meeting is described by Patty as the most powerful aspect of successful networking.  She gives great advice on what to do before, during and after the meeting.  All this advice is really spot on and allows you to be successful in these meetings.

Patty advises confirming your meeting by email and including the following:

  • What is an ideal referral or client for you?

  • To whom are you looking for introductions?

  • Who are a few good strategic partners for you?

And then of course make sure you tell them about you!

By providing this information ahead of time Patty explains this allows the bulk of the One-on-One meeting to be about getting to know each other.  After all people buy and do business with people they know like and trust.

Finally as it pertains to the one-on-one meeting make sure you follow up within 48 hours on anything you have committed to do at the meeting.

The last section of Patty Farmer’s chapter is about calculating your ROI and ROR.  This gives some great pointers on how you can evaluate your ROI and ROR, none of which are instant.

A last thought from patty Farmer

Networking is a powerful tool for any business and one that needs to be learned, fostered and integrated into your daily life.  Become a master networker and watch your business flourish!

Find out more about Patty Farmer on networking and check out my previous post on networking.

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5 Books You Must Read

5 Personal Development and Marketing Books

Below I have reviewed 5 books you should read if you are a network marketer, but they are also just as valid for anybody in Corporate America or for a small business owner. These books can be found on all the usual electronic readers such as Kindle Books.

The Slight Edge – Jeff Olson


The Slight Edge is a way of thinking, a way of processing information that enables you to make the daily choices that will lead you to success and the happiness you desire. In the book you will learn why some can make dreams come true while others spend their hours building dreams for others.

You should think of the Slight Edge as the key to unlock all those other how-to and self help books.  If you put the concepts that Jeff talks about into practice you truly can create powerful results. Jeff Olson is also CEO of Nerium International and the inspiration behind the Live Happy movement.

The Magic of Thinking Big – David J Schwartz

The Magic of Thinking Big gives you useful methods, not empty promises. Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community.

He proves that you don’t need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.

Permission Marketing – Seth Godin

Traditional marketing is interrupt based marketing, it could be that telemarketer or the TV commercial that butts right in the middle of your favorite TV program or family dinner.

Amazon Recommendations

Seth Godin talks about permission based marketing where you are going to turn traditional marketing on its head.  You are going to provide incentives so that the consumer will accept your marketing voluntarily.

By marketing to only those who have an interest in your product or service you are going to build relationships, create trust and build brand awareness.

Seth gives some great examples of companies using Permission based marketing.  Take Amazon, they don’t offer you anything or require any of your information until you buy something.  Once you start buying things they start to work out what you like and offer you suggestions.

Take a look at what Amazon sent me recently based on my recent purchases of a few management books.

Go Pro – 7 Steps to Becoming a Network Marketing Professional – Eric Worre

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert.

Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams.

In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more.

Start with Why – Simon Sinek

Inspiration comes in a variety of forms, but the root of it grows from a fundamental question asked by those who are able to inspire others. The most important question of all, according to leadership expert Simon Sinek, is: Why do we do what we do?

After examining the ways manipulative leaders motivate their people, such as playing the price game, selling through promotions, using fear tactics, playing on insecurities and applying peer pressure, Sinek describes a better path to inspiration: a leadership model he calls “The Golden Circle.”

The Golden Circle is a series of three concentric circles that starts with a circle in the middle that represents why. The next circle represents how, and the outside circle represents what.   The what and how are easy it is understanding your why that leads to how you can best motivate and lead.

I hope you found this useful and if you want to find more inspirational books please visit my books page.

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What makes people successful?

I listened to Malcolm Gladwell’s book Outliers and found it really interesting. I have the audio book so I can listen to it in my car or when I am stuck on a Malcolm Gladwellplane.

Firstly, you need to spend 10,000 learning your trade, regardless of if you are a brain surgeon, rocket scientist, network marketer, CEO of Microsoft or leading player in the NHL.

So you may think that some of these Outliers are just so unbelievable that there is no way you or I could do that.  Maybe so or may not be.

Bill Gates dropped out of Harvard and founded Microsoft. But actually he had access to a computer terminal from the age of 13.  Big opportunity back in 1968.

So it is not only talent it is timing and opportunity, and that opportunity could be, as Bill Gates had access to a computer terminal in 1968, could be when your were born, the month you were born or where you grow up.


Watch the video as I discuss Outliers by Malcolm Gladwell

So don’t measure yourself against the outliers, we all don’t have the same opportunity, but we can make sure we work towards that 10,000 hours and become that expert.

You might not be the same as the outliers in the book, so what are you doing to develop yourself and your business?