Consistency is the Key

You Always are Told Consistency is Key

You always hear you need to be consistent in what you do.

and you need to keep doing this activity everyday.

Raining MississippiI know some people don’t believe that, it can’t make that big a difference.

Well I can stand here in a raining Mississippi and say it absolutely does make a difference.

For various reasons which I won’t get into here I haven’t written a blog article for a few months and my site has dropped in rankings from being ranked in the US in the top 60,000 websites to now in the Millions!

Now who says activity doesn’t count?

This is of course one little example, but if you create follows or fans and you only communicate with them once in a while what will happen.

They may not even know you are there anymore or worse and more likely they are not going to follow you.

Consistency is the Key

consistency-is-key

So why aren’t people consistent?

Can be many reasons and excuses, lack of organization, procrastination, that To-Do-List is to long, lack of time management, writers block, to busy.

I could go on and on but you need to take action on what ever is stopping you.

Create yourself a daily routine and stick to it.  If you are going to blog, post on social media allocate a time to write the articles and then use a publishing calendar to make sure everything goes out when it should do.

This will help drive consistency.  If you look at Ray Higdon, he publishes a Blog article everyday and has done for ages.  Come, rain, shine, events, travel he gets his message out there everyday.

It doesn’t need to be a long article, it can be video, audio on whatever you are happiest to use.

Which obviously leads to what do I want to say or write about?

What is your passion?  Write about that, just don’t use writers block as an excuse.  If you get into a daily routine that won’t be a problem.  As Jerry Seinfeld says

Writer’s block is a phony, made up, BS excuse for not doing your work.

Consistency is the Key to success, don’t find excuses.

Consistency in Social Media Activity

The same applies with Social Media, doesn’t matter what channels you are using if you don’t post regularly your account will become dead and eventually won’t get seen anybody.

Although social media can be fun it’s important to remember that you have to work social media if you want it to work for you.

Regardless if you are using Social Media for your business, your hobby or just sharing your musings it won’t get seen so get yourself into a routine and make sure you stick to it come rain or shine.  You will reap the reward.

Find that True Passion

If your motivation is purely the money it is probably not going to work.  You need to find that True Passion that will really motivate you.

motivation

When you find that passion it will allow you to produce and go that extra mile to get people enthused about what you do and become a fan.

Once someone is a fan you make them into a raving fan and they will follow what you do and be an advocate for you.

Then they will be coming to you which brings me back around to that whole attraction marketing concept.  Attracting people to you for who you are, how you help people and what you stand for.

Not for trying to sell them something or force something down their throat!

Consistency Leads to becoming a Master

If you are consistent every day, every week,every month you will become a master at your trade. Malcolm Gladwell in his book Outliers  talked about needing 10,000 hours to be an expert in your profession regardless of that profession.

By being consistent you will reach that goal and be that expert

So set yourself some meaningful goals, set yourself a schedule and publish content and create new connections every day and you will grow yourself and your brand.

Let me know your thoughts and leave a comment.  If you liked the article please share on your social media channels.

8 Replies to “Consistency is the Key”

  1. Consistency is key. It’s the only way to exercise those unwilling muscles, get them fit and keep them that way.

    Writer’s block is not phony. It’s as real as depression or any other lack. As an introvert, I don’t express myself aloud, easily or consistently. It’s much easier to express myself through writing. If I am unable to express myself through the written word, it’s an indication that something is wrong. Seriously wrong, as in my case in the past 6 years. Something died inside me one fateful day in May 2009, and it’s been a difficult road back. The trick is not to let writers block rule, but to write anyway. I’m not at the place where I can write the way I used to, but I’m getting there.

    1. Thanks Willena, it is always making sure we travel the road and make progress. Being able to put “pen to paper” as to say can be a challenge for all of us in one way or another.

  2. Yes, Andy. Thank you for the reminder that consistency is key. Gotta get back to be more consistent today. Then Tomorrow. The day after tomorrow. And every day after that as well! 🙂

  3. Great article, Andy! We show our integrity by being disciplined in our marketing outreach. Great ideas on utilizing that content calendar, and also being congruent in your message by pursuing your passion! Sharing 🙂

  4. Hi Andy,

    You are absolutely correct. No consistency, then eventually no followers or readers. I think part of my problem is deciding what is the best thing for me to be consistent about.

    I started my calendar but haven’t looked at it in a while. Does me no good that way. Thanks for the kick in the rear to get going again with a more strict schedule.

  5. Hi, Thanks for sharing a very informative post. Consistency is very important, if we are consistent in achieving our goals, we’ll definitely reach it. Great Read.

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