How do you achieve your goals?
What is your approach?
Zig Ziglar said you will get all you want in life if you help enough people get what they want in life.
Great quote, but is it true?
Well I think it is and so does John Maxwell!
I was watching the video below and John Maxwell said the one thing that changed his life was exactly that piece of advice from Zig Ziglar.
This one thing truly changed John Maxwell's direction in life.
You can watch the whole video with John Maxwell and Les Brown below.
If you do watch this video and listen to John Maxwell he talks about what you need to do to be a good speaker.
It is not turning up on talking about a subject...
But talking about a subject people want to hear about and showing a genuine interested in your audiences wants and needs.
So to bring this back to your marketing strategy what do you need to do?
Help people achieve their wants and desires.
Deliver to people what they want and not what you think they want. You were born with 2 ears and 1 mouth.
A simple message distilled from the greats...
Over To You
I hope you enjoyed this article and I hope it gave you some inspiration.
If you enjoyed this article please leave a comment and share on your social media channels.
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Great message here, Andy.
We can do all the marketing research in the world, but the only research we really need to do is within our own business.
Ask people in your blog posts what their biggest challenges are.
Link to surveys in your emails, put up polls in your webinars and ask around in the Facebook groups and forums that you frequent.
Find out from YOUR followers what THEY want, and then furnish it. That will put you firmly on the path to success in your business.
I caught about the first 5 minutes of the video and it is already inspiring. When I get back in I’m looking to watching the rest of the video. Great share so far Andy!
NT Izuchi recently posted…Treat It Like A Hobby, Get Paid Like A Hobby!
Thank you Andy, for sharing your insights and the video.
Yes, people pick up on your underlying energy and/or intention.
Making the focus ‘about them’ makes sense.
In the long run what we are doing for others we are doing for ourselves since ‘we are all one’ anyway.
Love and Light
Yorinda
Yorinda Wanner recently posted…Empathy versus Sympathy
Hmmm, I wonder why Paul Martinelli’s name is not mentioned on the video. Love Paul…he mentored me for approximately three years. Oh yes…great video.
Rachel would like you to read 12 Days to Get Your Online Biz Booming: Day 9
Spot on post Andy!
And kudos to that two ears and one mouth advice! often times in personal relationships as well, the fact that far too much of one thing and not enough of the other can and will be a major cause of problems!
In business, you’d best laser focus on your customer or clients needs, otherwise your major competitors will! Great advice! Thanks so much for sharing it!
Mark recently posted…So How Does Understanding How To Make An Omelette Make You A Better Internet Marketer?
Andy,
Thanks so much for this video! I enjoyed it so much, especially when Les pulled out his mascara. One can surely see that you cannot give to others unless your are firstly comfortable in your own skin. But more importantly than that, we need to communicate to others for their benefit.
Yes indeed, people can know within a few minutes weather you are there for them or not.
Again, thanks so much!
-Donna
Hi Andy,
I enjoyed your post and especially the video. It’s obvious these 3 are comfortable “in their own skin” and even thought they joked around quite a bit, the message still came through loud and clear about being sincere in helping others.
Monna Ellithorpe recently posted…Personal Branding With Your About Me Page
Hi Andy,
Really great post! Awesome share
Enjoyed the video
Joan Harrington recently posted…How To Live 2015 With No Regrets
I loved Zig Ziglar’s work. My first live event was his Born To Win seminar.
Rachel Lavern recently posted…Worthy Business Goal Ideas for 2015
Great post Andy. This is exactly my motto for 2015. To achieve my dreams, I am on a mission on help 5/month make sales.
Hi Andy. Hope your move is going well.
I love the Zig Ziglar quote. It’s kind of my guiding star. And I enjoyed this video very much. I had a friend who wanted to be Zig Ziglar, but he ended up at Hallmark heading a customer service training program. He never became famous, but he touched a lot of lives, including mine. I never looked at customer service the same way again. Thanks for sharing.
All the best,
Leslie
I know that if we don’t focus on the money, but instead upon customer service and helping others get what they want and need in life, we succeed as well.
Enjoyed the video.
Best wishes in 2015!
Deborah
(Just an FYI: commentluv is showing an error for me: Error. Parsing JSON Request failed. error! not authorized ac9cf4b6a6 – See more at: http://andylockhart.com/how-get-what-you-want-life/#sthash.gz3zgieL.dpuf)
A great message here Andy, and I just loved the visuals (the just spoke to me!) and the simplicity of it is inspiring. Thank you x
Sarah Arrow recently posted…Is a blog post really a story?
Thanks Sarah
One of the greatest take-aways from being in business is that I often hear about how “copy” either attracts the perfect customer or the wrong one… in the end, it all comes down to how well you know your ideal customer and how you can serve them.
Thanks for your words!
victoria recently posted…How to Keep your New Year’s Resolutions
Knowing your ideal customer is so important, thanks for your comment.
Hi And ,
great video,I saw it before and enjoyed it.
Helping others in the first place a, not only focus on what
we can get, is the right thing to do. People feel if somebody
is really interested in helping them to get what they want.
Thank you
Erika
Hey Andy nice article, for me the answer is being consistant
regards Dexter
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Great video and advice. I’ve been a fan of John Maxwell for years, I’ve seen him speak and have most of his books, but I have to admit that this is the first time I’ve seen Les Brown. I know who he is of course, but for some reason he’s never been a featured speaker at any of the conferences I’ve attended – and that’s a LOT of conferences over the years. I’m glad to finally have the opportunity to learn a bit about him.
Marquita Herald recently posted…6 Tips to Effectively Manage Interruptions
I love that quote from Zig Ziglar. Until now, I’ve always thought of it in the context of network marketing, but it just struck me that it’s just as relevant and important in my particular area of interest — writing books that will enlighten, encourage and edify my readers. Thanks for sharing the video!
Willena Flewelling recently posted…Week 22 – Master of My Emotions
Enjoyed this video Andy … funny too. I can’t imagine Les Brown using mascara to cover his gray hair! That was delightful … yes, it’s all about serving others. Wonderful share , thank you!
Lesly Federici recently posted…Leadership Where To Begin
Hi Andy,
I have to say, watching this video again and reading Lesly’s comment made me laugh. I too cannot imagine Les Brown using mascara to cover his gray hair. He He I think I will try this on my husband lol.
-Donna
Donna Merrill recently posted…Why You Must Make “The Shift” In Marketing
Yes, giving people what they want is what works, certainly these days when people often have the attention span of a moment, or until their phone beeps it’s next notification!
There is so much information out there, which we are bombarded with all the time, and it is refreshing to be asked what we would like to know.
And likewise, to listen to our audiences
Jacs
Jacs Henderson recently posted…A New Vibe for YOU… Jacs Social Superstars Tribe!
Hi Andy,
Great tips in the video … great minds.
Thank you for sharing!
Emi
Helping people achieve what they want in life brings you to your success. Thanks to Zig Zigler!
Hi Andy,
What a great post! My favorite line is “You were born with 2 ears and 1 mouth.”
It really is so important to listen to customer’s this way you can give them exactly what they are looking for.
Thank you for this insightful post!
Best
Monisha
Monisha recently posted…What to Wear to a Summer Event
I use that quote all the Monisha, i know way to many people who forget that.
Glad you enjoyed the post.
Andy