How to Create a Business Plan

Now is the time to plan what you are going to do with your business for 2014.  As Allen Lakein says

Failing to Plan is Planning to Fail

A business plan is a written description of your business’s future, a document that tells what you plan to do and how you plan to do it. Here’s a little insider secret about solo professionals – less than 1 in 5 have a written business plan. Are you shocked or are you one of them?

Solo professionals tend to get caught up trying to keep up. Schedule a day away from the office to create a plan for your business. Chart its progress along the way and know that you may want or need to take a change of direction every now and then.

Consider some of the following questions when thinking about your business plan.

  • What is your plan?
  • How will your business grow?
  • How can you plan for that growth?
  • Do you have ideas for passive revenue?
  • Will you add products or services?

Doing it all alone limits your growth potential. As you create your plan build in a description of your ‘job.’  Spending the majority of your time bringing in new business and building relationships will help you grow.

If you provide a service that depends on you, like massage therapy, think about product sales, hiring other service providers on a freelance basis, and perhaps joining a network marketing business that fits into your vision and that you feel passionate about. This will help bring additional revenue streams and passive income.

But most important of all is to Build a Business Plan.

How to achieve goals

So what sort of goals should have in your 21st century business?  Most will be specific to your business but there are a few which are generic and should be part of your plan.  These include

  • Cash flow
  • Spend money on your differentiator
  • Embrace digital and social media
  • If you have staff, invest in them
  • Research new opportunities

So now you have your plan and a set of goals, how do you set those goals

Specific Goals

If you don’t set specific goals you stand little chance of reaching your goal.  If you don’t reach your goal your plan is out of the window!  For a goal to be specific you need to address the following

  • Who – Who is involved?
  • What – What do you want to accomplish?
  • Where – Where does this goal tae place?
  • When – When does the goal need to be completed?
  • Which – Which are the requirements and constraints?
  • Why – Specific reasons for the goal?

As an example of a goal which everyone can relate to “Get in Shape”. This is a very general goal and you probably wont.  So the specific version is” Join a gym and workout 3 days a week”



Establish concrete criteria for measuring progress toward the attainment of each goal you set,  When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued effort required to reach your goal.


When you identify goals that are most important to you, you begin to figure out ways you can make them come true.  You develop the attitudes, abilities, skills, and financial capacity to reach them. You begin seeing previously overlooked opportunities to bring yourself closer to the achievement of your goals.


To be realistic, a goal must represent an objective toward which you are both willing and able to work. A goal can be both high and realistic; you are the only one who can decide just how high your goal should be. But be sure that every goal represents substantial progress. A high goal is frequently easier to reach than a low one because a low goal exerts low motivational force. Some of the hardest jobs you ever accomplished actually seem easy simply because they were a labor of love.


A goal should be grounded within a time frame. With no time frame tied to it there’s no sense of urgency and your business goals just do not get achieved.


I hope you found this useful and if you would like help with your Digital Goals for your company fill in the form below and get your free Facebook Tips and Tricks.

We respect your email privacy

Email Marketing by AWeber


For more information on ME and how I can help you with your goals click HERE.


By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

Leave a Reply

Your email address will not be published. Required fields are marked *