Facebook has proven to be a great source of new customers for millions of small businesses. But many business owners are not using Facebook to its fullest lead generation potential. For one thing, Facebook has added new features that make it more useful for small firms.
Free Leads from Facebook
Facebook gives you away to get Free Online Leads To make sure you get the most from Facebook there are some actions you should take that will hep attract more people. These are just a few tips on what you should be doing, if you want more don’t forget to contact me for a consultation.
Improve your Facebook page
It’s not enough to just have a Facebook page. You need to make it informative, attractive and engaging. Pay special attention to your cover photo and profile picture – the two primary visual items on your page. Your profile picture might appear in many places, including search results, ads and sponsored stories. And because it’s small, it must be simple. Make sure the pictures you use are professional looking and represent your business or you depending on the nature of your page. If you use a business logo that’s complex, you might want to create a simplified Facebook version.
Create Captivating Content
In order to generate leads, your Facebook page must be a steady source of helpful, shareable information. Try addressing customer “pain points.” What solutions can you offer that help people? Give helpful tips or advice? Create curiosity to cause questions to be asked. The more you can do that, the more they are likely to share and like your content.
Always include a call-to-action in your posts. This may include entering a contest, checking out an article about your business, reading your blog, and such. Remember people like being told what to do, so tell them what you want them to do. Tip: Many businesses include a call-to-action in their cover photos to engage potential leads right away.
Facebook offers targeted advertising options for generating leads for your business. You can target your advertisements to reach certain demographics by location, age, education level, interest, etc. Use Facebook advertising to generate leads and grow your fan base. BUT always look into the reports and see how your ad is doing. You can’t just run and ad and forget it, otherwise you will have a good way to lose a lot of money. For more information on Facebook advertising check out this FREE video.
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