This is the first of my ten Facebook Tips and Tricks and it concerns the very first piece of the puzzle we need to address and get right, which is your profile picture and your cover picture.
You need to make sure that you have an awesome profile picture so that people can recognize who you are. Remember you are trying to get people to know like and trust you, this wont happen with some random picture or image. Consider having a professionally taken picture.
Lifestyle and Your Cover Picture
On your Facebook page, you want something motivational, represents your lifestyle or relates to your business, be creative!
The good thing is that Facebook lets you put as much text as you’d like on your cover picture. People don’t come to Facebook to look for boring stuff they want to be uplifted, educated and entertained. Your cover picture can show contact information, calls for action, or other text that might be relevant.
Take advantage of this valuable real estate on Facebook.
Not only do you want a good profile picture on your personal profile page but you also want one on your business pages as it is just important here, so that people can get to know you.
If you are a solopreneur or a small business then you are not Coca Cola or Ford so you need grow your brand and allow people to learn who you are. One of the ways you do this is by being seen!
What Not to Do!
So just to show you some things that you shouldn’t do, take a look at the picture to the left showing the profile of Fred Blogs, no cover picture and no profile picture. This is the default profile you get if you don’t upload a cover picture or your profile picture.
All you can tell is, that this person is a male, would you want to do business with them? This is an extreme example but weird pictures, logos, cartoons in general are not going to appeal to people if this is your personal profile picture.
How to Create a Facebook Cover Picture
Now, the first thing a lot of business people ask me is “How am I going to put use to one of these nice cover pictures? How do I do that? I’m not Tech savy!” Well, there’s places like My Facebook Covers. They have a whole range of cover pictures based on different themes. This is not the only site you can find pictures for your covers but is nice and easy to use.
You just need to connect to them with your profile, once you have connected you can automatically upload your picture of choice.
Best thing it is FREE.
Please contact me if you would like to learn more about Facebook and how to engage in the digital age.