Gary Vaynerchuk has become famous in social media circles every since he took his wine business to the next level using social media. Gary Vaynerchuk Book the Thank You Economy was a Best Seller. Now he has a 300 person social media marketing empire.
Gary Vaynerchuk’s New Book
His new book is about how to sell your story on social media and tell it in the right way across the various social media platforms. Fundamentally, this is teaching you how to be of service, You could call it give give give, then ask.
VaynerMedia is Gary’s company and they provide services to some of the biggest companies on the planet. It is VaynerMedia who are implementing the social media strategy for the likes of GE. Go see what is on GE Facebook Page or their Twitter Feed.
Marketers have never had so many opportunities and challenges to engage the right customer in the right way with the right context. In his no-nonsense way, Gary Vaynerchuk offers important advice on how social media can make your business better. – Beth Comstock, Chief Marketing Officer of General Electric
Gary Vaynerchuk interviewed by Keith Ferrazzi
Keith Ferrazzi is a best selling author and CEO of a strategic consulting firm. He interviews Gary about the book and allows Gary to talk about some of his experiences.
In the interview Gary gives great insights into the stories that are in the book. For example, he talks about telling your story and not using Twitter and Facebook as a new form of Email Blasts! This is so true how many people just post link after link after link?
In the interview Gary gives an example on how to use the philosophy of Jab Jab Jab Right Hook
You know how you sell a book? You tell the story about the book for the 9 months before you launch the book, then ask for the sale – Gary Vaynerchuk
Interestingly Gary talks about a couple of social media platforms that you should use that are not talk about that much in Jab Jab Jab Right Hook.
These platforms are SnapChat and Instagram.
Most people think SnapChat is for a bunch of teenagers sending pictures to each other. SnapChat fixes the attention issue in social media because to see the picture you need to hold the button down and see the picture for 10 seconds. That is a whole 10 seconds compared to the less than a second that you might get with Facebook or Twitter.
I would highly recommend reading Jab Jab Jab Right Hook an check out Snapchat and Instagram.