Generate Leads for Your Home Based Business

The key to running any home based business successfully and easily is to find a way to generate leads. Most Direct Sales companies when you sign up tell to make your list, everyone knows 200 people.  This is your warm market, and people might get a few people signed up, others run a mile especially if you have been in a few companies.

As Diane Hochman, Queen of Attraction Marketing says, you should ensure that these 200 people know what you do and don’t use them as your “Leads”.  If they all know 200 people that 40,000 possible leads.  Now that is a much better warm market.

Free Leads

For those who want to get an access to a large amount of leads that could possibly bear fruit, there are options out there that can prove to be very useful, and many of them do not cost much money.  Most people are connected to social media in someway, internet marketers especially.

So if you are going to grow your business on-line you need to build your on-line presence.  To create your on-line presence you need to do the following:

  • Content
  • WebSite
  • Content Distribution
  • Social Media

Once you have your content you need to have a website to post it so it is available and accessible to people to come check it out time and time again.  If you have your own presence you are in control of the content and how long it is visible.  Social Media you are not in control of its life or visibility.

Your content should include pictures, video, text and of course a Call to Action.  You need to appeal to people and to the search engines.  You need the call to Action as you want to tell people what to go do.


You Website can be a simple blog using Worpress where you post your content.

Content Distribution such as provided by Dnet allows you display your work among the best in the country and the world, and showcase your expertise to other business owners, entrepreneurs and sales professionals.

Finally, use social media as a mechanism to distribute your content.  Remember that content on social media such as Facebook has a very short life span.

As with all things you need to be careful in yourMost people are on Facebook, Linkedin, Twitter, Google+ and others, all of these give you great ways to promote your content to the “colder” market and this dos not cost you a dime.
approach to people on social media, you just can’t go “friend” everybody and spam them with your offer.  Build your friends engage with them and when you post your blogs they will hopefully read it Like it and share it.


Just like you would meeting people face to face you need to get to know them and build a relationship.  Engagement is king when it comes to Social Media

You can use the Facebook Graph Search tool to look for potential leads.

Paid Leads

You can use Google Ads, Facebook Ads, Linkedin ads buy leads, get involved with co-op’s, do solo ads, etc.

There is a lot you can do here but you need to understand what you are doing otherwise you will spend a lot of money and not get the returns you want.

If you want to a good course on Facebook advertising click the link ==> Facebook Ad Training

Finally, using this basic method regardless of the Business Opportunities you will be able to grow leads for your business.

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

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