So why should you be using LinkedIn in the first place? It’s not Facebook after all. But it is different from Facebook with its more Professional approach. In fact it is the largest professional social networking site in the world. LinkedIn has more than 200 million professional members and many use the site as a virtual Rolodex with every industry represented. B2B and B2C types of business use this social media site which gives the ability to share updates and network with professionals around the world. It is key to give your LinkedIn Profile as higher visibility as you can so you can attract clients and customers for your Business Opportunities.
Define Your Ideal Business Client
To do this you need to understand your ideal client before completing your LinkedIn profile. Why is this? If you don’t understand who your Ideal Client is you won’t know what solutions to offer, how are you going to help them, how you can ease their pain and why they should buy from you? If you can’t answer these questions you are not going to be able to customize your profile to attract them to you in the first place.
Set Your Name and Make an Impression on your LinkedIn Profile
When you set your name you are looking to differentiate yourself from the rest of the market, try and be unique and creative in how you show your name. Make sure your name is visible to everyone. See the example here, this is just one way you can be creative in displaying your name.
Fix your Headline
With your headline you want to do several things with this piece of real estate. You want to Grab People’s Attention, Create Curiosity or Generate General Interest with your headline. You should be asking questions, or making statements along with including a call to action.
Set Your LinkedIn Business Card URL
In the bottom right hand corner of the Business Card is a URL which references your profile. By default this is a random generated set of characters. You want to change this to be something meaningful such as your name. Obviously if you have a common name you will need to be more creative. For my LinkedIn profile I have http://www.linkedin.com/in/andyrlockhart which gives me consistency with my website and other social media profiles.
Make sure your Contact Information is Complete
On the contact page of your LinkedIn profile you will want to review your email, phone number, Skype ID (if you have one) and if you are a brick and mortar business make sure your address is complete. For your Websites use the “Other” category which allows you to enter your own description. In this description put a call to action such as “Connect with me on Facebook”, “LIKE my Page” or “Read my Blog”. Then ensure the correct Website is entered. You have the ability to add up to 3 Twitter profiles so you can include your personal and business Twitter accounts.
Make sure your settings are correct
Your settings are all important if you get these wrong your updates might not be going out and nobody will know what you are up to. Make sure you have enabled you activity broadcasts (unless you are working on your profile), it is important that you allow everyone to see your activity feed so people on LinkedIn get to see your Brand and finally you can decide who gets to see your connections. Remember if you set it to Your Connections all your 1st Level Connection can see all your connections. Finally if you want more help with your LinkedIn profile contact me HERE