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Social Media by the Numbers in 2014

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

23 replies on “Social Media by the Numbers in 2014”

Depends who you are marketing to, what is your ideal customer. If they are millennials then you would be using short video’s. In the age of the bright shiny object that short video, then it is gone approach may work.

It is going to be interesting how it plays out over the next few years with the newcomers like Snapchat v the established players. The millennials will have an impact as their preferance for Instagram and similar grows as they age. Watch this space.

I heard that Pinterest supports blog traffic. But, I don’t have a crafty or flashy blog, so I don’t invest a lot of time following people or promoting my posts on there. I get the bulk of my traffic from FB, the G+ and StumbleUpon.

Hi Andy,

These are powerful numbers! I thank you for putting this together. When marketing, we have to know where people we want to target are hanging out.
I’ve done my homework and Facebook wins, as far as this writing goes. Then Google+
I do shy away from Pinterest because most are female and during my time on that platform, I found my followers there were not buyers, but rather people who wanted to share pretty things and recipes. Not my thing lol.
The number of bloggers are increasing by the day. I’m happy to see that one!
Thanks again,
-Donna

Great rundown Andy. I think the thing many people have a tough time with is attaching some meaning to these numbers because no matter how many people on are Facebook if your target audience isn’t there or if you aren’t customizing your message for the culture you are wasting your time. For example where a straight business related post may be well received on LinkedIn or Google+ it’s very likely going to be ignored on Facebook which is dominated by warm and fuzzy feel good stuff like endless streams of cute spouse, family or animal photos …. not that I don’t like the animal photos mind you. ๐Ÿ™‚

Hello Andy! What an Awesome Infographic and some Amazing Stats WOWSY I have been wanting to check into Instagramโ€‹ latley now I know I am 300 Million active users already WOWSY..

Thanks for sharing.. Chery :))

Well, seems like Facebook is still the superstar of them all. Google+ has grown overtime as well. I’m happy to see Google has not shut this social network of theirs down. Nice design and study Andy.

Hi Andrew. I really enjoyed the infographic. I don’t think I’ve ever seen a clickable one, though. The only social media site I’m not using right now is Instagram. I’m going to have to explore that one of these days. The others keep me hopping though, and I pretty much concentrate on just a couple. Thanks for sharing.

All the best,
Leslie

Thanks for sharing this eye opening infographic Andy!

As I’m reading through the various social media platforms, some of the stats are absolutely mind blowing!

For example, your infographic points out that a staggering 391 million twitter accounts actually have no followers!

If someone asked me the likelihood of that many accounts on any major social media platform, being that inactive, I would have said no way!

And being on the wrong social media platform is probably worst or equally as bad as not being active on them at all! You really did an excellent job! Thanks!

Mark, It is just amazing. You really have to understand where your ideal customer hangs out. Once you know that you can be on the same platform as them. But people sign up for accounts and uses them for a while and gives up.

You are right, being on the wrong platform is as bad as being inactive.

Andy

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