Speaking to Build Your Network

Being in front of the room speaking is better than being at the back of the room listening for building your network.

Why? When you are at the front of the room speaking everyone wants to know the speaker and this can lead to new clients and business.

See some tips on Good Speaking Skills from Toastmasters in the video below.

Build Speaking Partnerships

It is important to identify partners who can offer complimentary services to yours. This allows you to host workshops for you and your partners clients. When you do this you know you will be in front of people who want your services, what else do you need?

Find the Right Groups

Speech is power: speech is to persuade, to convert, to compel – Ralph Waldo Emerson

Once you have identified your ideal client, you need to understand where your clients gather. Find groups where your ideal clients meet and contact them and explain what you have to offer.

Provide the group  organizer with information on your speech, a biography and photograph. Once you are booked make sure you fully understand what is going on at the event so you can prepare.

Set Yourself up for Success

Speaking is more than turning up and talking.  A successful speech needs research and preparation.  You need to consider the following:

  • Who will be in the audience
  • SpeakingHow far will you need to travel
  • How much time do you have to speak
  • What else is happening ta the event

Prepare Prepare Prepare

Your speech needs to deliver value to your audience. Fill your speech with benefits, tell stories, give tips and advice. Weave in three compelling , memorable sound bites – short, catchy phrases that will catch your audiences attention.

Practice your speech so that you can give it without notes. Do not memorize it, memorized speeches sound robotic and cold.

Deliver Value

If you feel nervous go to the restroom and loosen up.  Use mouth exercises and physical movements.

Make sure you make eye contact with various parts of the room so everyone thinks you are talking to them.

Always take the microphone when offered, it adds authority and helps project your voice and keeps the audience engaged.

Speak clearly and with confidence.  Remember you are the expert. Be enthusiastic and create verbal pictures. Tell compelling stories that the audience can relate to and that show how you solved the problems that they are facing.

Follow Up after Speaking

After speaking, make sure you follow-up with anybody you met who wanted to follow up with you.  You should do this within 24 hours.  If you don’t speak to them, make sure you leave a voice mail saying you are following up with them after you met them at your speaking engagement, your message should be clear, enthusiastic and positive.

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11 Replies to “Speaking to Build Your Network”

  1. Speaking is a great tool on so many levels. I find that I always learn so much more about a topic the more that I speak about it. I gain a better understanding of what my audience needs to hear, and I’m constantly improving my message.

    Storytelling as part of your speech is always a great way to capture the attention of your audience. Also don’t be afraid to be a little vulnerable. It’s very attractive to not only show your expertise but reveal a weakness and how you overcame it.

  2. Great post and needed. Last month I wrote a blog on public speaking being the greatest fear of so many people and gave some tips on how to overcome that fear. I will use your tips as well, if that is okay. I especially like the one where he said “Never apologize.” Every time I hear a speaker do that, I cringe and know it will hurt him in the end. I will be speaking in 7 different cities this month and absolutely love it. A couple secrets……wait 6 seconds before opening your mouth and look at your audience first. Let them assess you. And second, if you are really nervous try to find a couple “receivers” in the room. These are people that make you feel comfortable and look at them often. They will give you confidence.

  3. Andy. Great post. My other business is a learning and development business and I tutor people in presentation and public speaking a lot.
    People focus on their nerves ( naturally) but if like you say you do your research and know your audience then you should breeze it. Loved reading your perspective. Happy Sunday !

  4. I just started speaking in October. I always dreaded speaking in front of speaking in front of people. I was scared from high school and swore I would never do it. Now, I am looking for speaking gigs because I like it so much. Who knew!

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