Building Trust to Grow Your Business

I was looking through my library of business personal development books the other day and came across “The Trusted Advisor” by David Maister, Charles Green and Robert Galford.  I have not read this book since my days working for a software company in their services division.  Although printed in 2002 the concepts are all very valid and apply as much today as they did when the book was written.  Perhaps more so now if you want to differentiate yourself from the crowd.


The book talks about what is needed to build trust with customers and potential clients.  Regardless if that client or customer is in another company , an individual or another department within the company you work for without Trust you have nothing.

This book gives some fundamentals on how to build trust with your client or customer regardless of what role you are in.Why mention in here, well it has some very valid points on building Trust and in any business building trust is paramount. In the book there is a five stage process to build trust.

It is very similar to Attraction Marketing Techniques and having the mindset to focus on the other person, understand their problem and offer them solutions and not just try pitch them your product or service.  With Attraction Marketing you want people to come to you first, as they trust you and they know you can help them find a solution.

Importance of Mindset in Build Trust

Before we discuss the 5 steps to in building trust lets quickly look at the mindset that is needed.  Firstly you need to focus on the other person.

You’ll have more fun and success by focusing on helping other people achieve their goals than you will by focusing on your own goals

Some people think this sounds strange, but if the customer gets what they want the chances are you will get what you want.

You need to be self-confident in your interactions and have the strength not to jump to the answer (sales pitch) too quickly.

You cannot get embroiled in the culture of taking credit and giving blame but rather be focused on the matter at hand and getting the results that are needed, the book describes this as Ego-Strength.

The trait of curiosity is all important, without curiosity you will never fully understand your clients problems or needs.

The final piece of mindset is professionalism and I don’t mean wearing a suit and looking professional but by aligning yourself with your client to improve their situation.

The 5 Steps to Build Trust

So the 5 steps to building trust are detailed below and I have seen these in many guises but fundamentally this is where you need to be to have a customer Know, Like and Trust you.


Engage – By engaging you need to ensure you customer is willing to talk and has an issue that is important for them to solve right now.  You can talk all day long but they need to have the motivation to take action.

Listen – You have 2 ears and 1 mouth use them in no more than that proportion, you need to listen and understand what your customer needs and understand their pain.

Frame – By framing the problem, the problem or issue is defined which helps build trust and allows you to understand how you can help or propose solutions.

Envision – This is not providing a solution but understanding the end goal and what the solutions should look like.  This is a collaborative process with your customer.

Commit – During this phase you and the customer are understanding exactly what is going to be needed to be done to achieve that goal.

This provides a trust driven process to solving the customers problem and will lead you to achieving the goal of providing a solution for the customer.


Regardless of the Business Opportunities you are pursuing from Corporate America down to the home based business there are great nuggets in this book and I would recommend anybody to give it a read.

To be successful you need to be aligned with your customer and they need to Know Like and Trust you.  Without these you are never going to grow your business with a client.  You will be far more successful in your business if you follow these ideas, regardless of what badge you put on it!



SEOPressor V5 Product Review

SEOPressor V5 — What’s New about This WordPress SEO Product?

WordPress Websites are  decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several plugins have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one of them. Now at version 5, let’s take a look at what makes this plugin so mandatory.

SEOPressorSEOPressor has been tested before for both performance and efficiency, and it was found to be well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

The Upgrade

In the past, people have had some complaints the previous version was a bit slow. At version 5, the most noticeable aspect is ironically — its unnoticeable presence. SEOPressor V5 runs in the background of WordPress without slowing down the speed of the website unlike most other plugins and its predecessor.

Multiple Keyword Analysis and LSI Recommendations

Calculating keyword density, formatting keywords for search engine optimization, calculating the SEO score of a WordPress Page to determine how well it will be ranked on the search engines, management of content such as posts – all become things of the past.

With SEOPressor Version 5, we’re now able to calculate more than just one keyword at a time for an article. We can rank up to three keywords and with its latest LSI Analysis feature, where it provides users a suggested list of related keywords for them to include into their page, we can now easily boos

t page relevance and get higher chances to dominate result pages. SEO should not be neglected and even Google’s Matt Cutts advocated, “Google does not hate SEO”.

Over-Optimization Check

SEOPressor Version 5 also now solves a huge worry that mean SEO Marketers had in the past. When people used SEOPressor they were afraid of over-optimizing and getting penalized by Google for doing so.

Now, SEOPressor alerts us whenever we’re over-optimized, and we can easily remove a few keywords or font decoration to get back to an optimal SEO score.

Rich Structured Data Support

We always wonder how those rich snippet stars and ratings appear on search result pages whenever we search for certain products, services, recipes, events or even profiles. This is known as rich structured data, and the new SEOPressor V5 supports it.

It allows the user to display the most relevant information regarding their post and Google takes into account visitor behaviour when it comes to providing users the best search experience and the structured data tool would prove to come in very useful in optimizing on-page relevancy. Now it’s even easier to get higher click through rates.

OG Tags and Twitter card Integration

Everyone’s involved in social media and thankfully SEOPressor has updated itself to come with Facebook Open Graph tags and Twitter card integration, which helps in social SEO. These play a significant role in the future of Google searches, as mentioned by Google and many SEO gurus – that we should be putting in these tags and twitter microdata into our source codes. But many of us aren’t that html savvy so what SEOPressor V5 does, is that it integrates these codes for us automatically. It’s that simple.

Smart and Automatic Linking

We also know that internal and external links can be a hassle to do, but it’s always essential for on-page SEO. Well, SEOPressor now does it for you pretty much automatically.

Sure, the first time your typical keyword links used would have to be typed in and then saved but when you use the same keyword again, they would automatically be hyperlinked to your saved URL when drafting out newer articles.


SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. His products have always been known to over-deliver and for SEOPressor V5 — it’s no different. Not only has the wordpress SEO plugin become more mandatory with its upgrades, its new features definitely sets it apart from any other SEO plugin currently in the market.


SEO Presor

Nerium at the Emmy Awards

emmy award nerium adNerium is certainly rubbing shoulders with the stars.  Last Saturday September 14th , Nerium was a sponsor of the Emmy Awards Red Carpet Style Lounge event, honoring the nominees for the 65th annual awards.  The 65th Primetime Emmy Awards benefited the Children’s Hospital in Los Angeles, a very worthy cause.  To find out the Emmy Awards Winners watch the 65th Primetime Time Emmy Awards on September 22nd at 8 Eastern.

Huffington Post Votes Nerium the Best

Nerium International was voted Best Gift Lounge Suite at the Emmy Awards by the Huffington Post and was also featured in OK magazine.

Praise for Nerium

nerium ad

During the lavish invite-only event, celebrities including Sofia Milos (“CSI: Miami”), Patrick Kilpatrick (“Minority Report”), Constance Zimmer (“Entourage”, “House of Cards”, “The Newsroom”), Christina Robinson (“Dexter”), and Michael Madsen (“Reservoir Dogs”) learned about the benefits of NeriumAD Age Defying Treatment and its exclusive, patented NAE-8 extract.

The celebrities in attendance lavished praise on NeriumAD, saying: “The best thing is that it’s one product that addresses multiple concerns.” “It’s such a time saver to not have to have a system. I work all day long on set shooting, so simple  timesaver.” “I’m blown away by the before and after photos – 30 days or less!”

So what is Nerium Anyway?

NeriumAD is an Age-Defying Treatment which is a breakthrough product in the skin care industry. You may have also heard about the third-party clinical trials, which proved that NeriumAD dramatically reduces the appearance of:

• Fine lines andwrinkles
• Hyperpigmentation
• Uneven skin texture
• Enlarged pores
• Aging or sun-damaged skin

What you probably didn’t know was that NeriumAD is  a nature-based product with no harsh ingredients? As such, it’s also noncomedogenic and safe for all skin types. That’s because one of the main active ingredients in NeriumAD is NAE-8, a proprietary extract from the Nerium oleander plant. This beneficial extract in Nerium AD was accidentally discovered through biotechnology research, and was subsequently researched, tested, and used in our third-party clinical trials before being available to you now in the form of high-performance skincare.

For more information  CLICK HERE

Networking – You Get Out of It What You Put In

Lets get this straight a networking group is formed to meet the needs of both parties and is not just a love fest.  You get out of a networking group what you put into it. You network with friends because you like them, but you cant just do business with people you like, otherwise your business won’t last.

Professional NetworkingPBN

Professional Networking meetings allow you to meet fellow business owners and entrepreneurs, share your knowledge and show your leadership as an expert in your field. Through these groups you can explore Business Opportunities that you might not otherwise come across. Most groups have their rules and exclusivity so you need to understand how each group works. You should meet with the leader and understand how the group works.

How to Get Business Referrals

The heart of any Professional Networking group is the art of giving and receiving referrals.  For people to give referrals they need to know like and trust you.  So you can’t just go and pitch your product and service to each member there, they need to see you bring value.


Part of Professional Business Networking is having one-on-ones with individual members of the group.  This allows you to get to know people, they will know what you are looking for, and you will know what they are looking for.  This means you will know the type of people you should refer to that person.  It is a great idea to keep a journal to keep  pertinent information  about each person you meet so you know their business and what they need from a referral.

Don’t go to a networking meeting and try sell everyone in the room your product and service.  Be consistent, turn up to the meeting regularly and show value.  With consistency you will build the trust and people will get to know & like you.  By building these Networking Skills the referrals will begin to flow and your business will grow.

Finally, when you decide to attend networking meeting don’t try and do too many meeting in a week otherwise you will spend more time at networking meetings than closing business.

Make a Living By Being Authentic

Trustworthy personTrying to be what your not eventually will never work, so you should always be yourself and be authentic.  This is how you are going to attract people to you and be successful in anything you do.  Our experiences in life are based on what we sense and how we interpret them from childhood onwards.

Why are we not being an Honest Person with ourselves?

Our experiences of life, our jobs, government, products we buy, services we use are filled with disappointments.  Therefore we get conditioned that life is not predictable and is not being trustworthy. This makes it harder to create the know, like and trust that you need to be successful. Most people are bought up to believe that others might have a better interpretation of the world than you do. But this is not true, just conditioning and it leads us not to trust our own instincts.

How do we break this cycle that we are programed with?

It is within ourselves to make this change, we have to listen to ourselves and trust our instincts. You need to be honest with yourself, make decisions and choices consciously  and explicitly.  You need to avoid being swept along by events and be in control of your actions.  Not that this is easy after years of conditioning  but once you make that leap it will be harder to be dishonest!

You need to make a shift and start being honest with yourself, by being honest with yourself you can start to trust yourself.  By trusting yourself you can become more confident in your actions and more confident in the situations you encounter.  By being confident you can become your Authentic Self.  By being authentic you are living your life and being your own true person.

Be Authentic in your Life

As Jim Rohn said

If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not Much?

Live your life by being yourself, make your own decisions and don’t be swept along by the masses, this how entrepreneurs work and why they are successful.

As a last thought, like types normally attract so if you are honest you will attract Trustworthy People!

Take Out The Negative

When you make a statement you make it either a positive or negative statement.  If you us the words don’t, not or no you are actually giving attention and energy to what you don’t want.

think positive

Positive and Negative

So turn negative statements into positive statement, for example how often do you use “Don’t hesitate to Call” rather than a positive statement like “Call me Soon”

To quote Napoleon Hill

Positive and Negative emotions cannot occupy the mind at the same time.  One or other must dominate.  It is your responsibility to make sure the positive emotion constitutes the dominating influence of your mind

Negative Attitudes set the tone and you will focus on this Negative Energy rather than using Positive Energy to achieve what you want in your personal life and business life.


The Power of Attraction

You know when you attend a meeting and you meet somebody who just seems to invigorate you and give you energy?  That person is full of positive forces that attract you to them.  Compare this to someone who is negative and sucks your energy away, you are not attracted to them and don’t want to be associated with them.

There are leadership traits you should posses and regardless of what business you are in is you need to be an effective leader and attract others to what you do or say.

Effective leadership is about being encouraging and making decisions that benefit those involved.  Thinking of others does not mean you disregard your own interests but you don’t think about yourself first.  Self-centeredness comes from the habit of considering yourself first and always talking about “I” becomes obvious to people, which is not attractive. An effective leader has to have the power of attraction and be genuine and trusted.  As a result an effective leader will be able to get buy-in, cooperation and commitment from people.

People are not attracted to aimless drifters, are YOU? I suspect the answer is NO, so if you just drift around in your business are you going to attract others?  NOT LIKELY. The power behind attraction is built on having a clear direction, a firm commitment, a purpose and the resolve to see it through.

A positive self-image is Golden in running any business but especially in Direct Sales.  A positive self-image counter balances the forces of apathy and by positive affirmations you should never let self-doubt enter your comfort zone.

As a leader you need to be aware of how people perceive you, regardless if you think it is right or wrong.  People form impressions of you based on how you dress, how you act and how you present yourself.  This can also change over time, it is not a one stop deal, so you always need to be mindful of these traits, above all else you need to have this as part of the commitments to yourself.

Finally, success breeds confidence, confidence attracts….

In Direct Sales  you see a lot of people try a company, not succeed, quit and blame something or someone else.  YOU never achieve greatness by quitting, look at Thomas Edison, did he quit when trying to make the electric light bulb work and blame somebody else, NO, he kept going until he was successful.

So get a plan and stick to it, focus on the positive and don’t waste energy on the negative and you will be successful and you will attract other too you.