Once upon a time people would watch the Super Bowl even if they didn’t like football. Why? To watch the Super Bowl commercials!
Budweiser Super Bowl Ad
But now with social media these Ads are already out there in the digital world before the sporting event even happens.
The Budweiser Ad below was posted on You Tube 4 days before the Super Bowl and they posted on the Budweiser Facebook page at the same time.
Car Ads on Super Bowl Sunday
Audi also published their ad early on You Tube and posted the Ad on the Audi USA Facebook page and on their Google+ page yesterday. Although they did not change their cover pages.
Toyota only posted their ad on Facebook yesterday but had posted on YouTube 4 days ago like the other brands. Toyota also engaged with there customers on Facebook as soon as the Ad aired on Television and then continued after the Super Bowl.
Interestingly Toyota did not do the same level of posting on Google+ as they did on Facebook. They were consistent with the cover photos using images of the Muppets and the Highlander on both channels.
Jaguar’s campaign played on their British Heritage using British “Hollywood” villains in their Ad. It was also published on their Social Media channels, Facebook and Google+ at the same time. You can see the Jaguar Ad on You Tube along with the other Ads featured here.
Super Bowl in Summary
It appears the influence of Social Media Strategies is to publish all the Super Bowl Ads several days in advance of the event and drive client engagement before the event. Then continue that fan dialog through Super Bowl weekend.
The amount of engagement by the brands varies and it will be interesting to see how these brands believe their return on investment from the Super Bowl are?
The big question is, is there any effect on viewer numbers by all the major Super Bowl Ads being available several days before the event?
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What was your favorite Super Bowl Ad? Do you think they were worth the “Super Bowl” Hype this year?