How is your LinkedIn profile? Have you looked at it recently?
Don’t worry you are not alone, only 42% of people update their LinkedIn profile regularly. So if haven’t done yours, you are in the majority! Here are some elements you should consider when you review your LinkedIn profile.
Your LinkedIn Business Card
The first part of your LinkedIn profile is the Business Card which shows at the top of your business profile.
This has important items like your picture, your name and a brief description of your position or job.
Make sure your profile picture is a professional picture. LinkedIn is a professional network and you want to look that way.
Your professional headline is 110 characters long, make sure you use them all and make them count. You want to encourage visitors to find out more about you.
By default your profile URL is generated by LinkedIn. You can customize this to be your name if it is available. Here is mine as an example
Like any social media platform you need to be active on LinkedIn and share updates that are thoughtful and educational. Share insights and news on your industry.
Build on your LinkedIn Headline
Your summary should build on your headline. It should convince the visitor they need to be talking to you. Make sure you have a good summary, key areas of expertise and keywords can also help your profile be found.
Don’t neglect your endorsements, it can improve how you are found in searches. There have been over 10 Billion endorsements given since this feature was launched. The average is only 5 endorsements per user. This means you can easily stand out above the average.
Join LinkedIn Groups
81% of users belong to at least one group. There are more than 200 million conversations happening every minute on the platform.
By being part of LinkedIn groups you will have the opportunity to take part in the discussions and use the group messaging features which helps you get more connections.
What About You?
How are you increasing your LinkedIn connections? What has been your most effective tactic? If you are new to LinkedIn what do you like best about the platform?
Look forward to your insights and feedback on LinkedIn in the comments below.