As a business owner or marketer, you may be asking yourself whether you need to worry about adding Pinterest to your social media strategy.
All depends on if you want to tap into the 70 million users who pin and share content on the site and use it to get recommendations and compare products?
Before we go any further make sure you have completed your profile and uploaded your picture, a head shot would be best, people like to see who they are communicating with.
Make sure you have linked your website, your Facebook and Twitter accounts to your profile and then fill out the Bio so people know what you are about. Remember that old phrase Know, Like and Trust. This all helps.
Share Share Share
80% of pins are repinned and this is the viral nature of Pinterest.
In a recent survey it was found that red, orange and brown are 2 times more likely to be pinned that blue. Images with medium lightness are 20 times more likely to be pinned than dark images.
Think about the images you use carefully.
Be Active on Pinterest
Go to the “popular feed” and comment on pins to get your name out there. The “popular” feed will show the Best Pinterest Pins. Make sure your comments add value so keep away from “nice pin” and similar types of comment.
Don’t comment on posts more than 2 or 3 times a day otherwise Pinterest is going to note you as a spammer and could suspend your account.
Use other Social Media Platforms
So here are some interesting facts for you:
Pinterest produces 4 times more revenue per click than Twitter and 27% more than Facebook
Make sure you have linked your Facebook and Twitter accounts so you can share your Pins on Facebook and Twitter.
In your Bio’s on Facebook and Twitter put a link to your Pinterest account.
Promote your boards
Make sure your most popular boards are on the top row of your Pinterest account so people can see them without scrolling. The ones above the fold as to say. You can simply drag and drop the boards to get them in the order you want.
Invite others to contribute to your boards, this way your board will appear on their account and you will get more exposure and content.
Also think about promoting your most popular boards and not the complete account.
Host a Contest
When you host a contest no matter what, you want the person entering the contest to follow you. Make sure your prize is proportional to the amount of effort you are requiring them to do.
Make sure you create a pin that has the word “contest” or “giveaway”, the contest end date and what the prize is.
Find out what is popular
You can check what the Best Pinterest Pins from your website by using the following WebSite http://pinterest.com/source/yourdomain.com
You can then find out what is popular and plan accordingly. You can also go thank people for Pinning your stuff!
Promote your Pinterest
Not only can you promote your Pinterest boards on-line you can promote it off-line. Incorporate it into your marketing materials, flyers, brochures and signs. Put your Pinterest information on your business card.
What About You?
How are you increasing your Pinterest followers? What has been your most effective tactic? If you are new to Pintrest what do you like best about the platform?
Look forward to your insights and feedback on Pinterest in the comments below.