The Worpress App

WordPress have an App for the iPhone that allows you to Blog directly from your phone.

By connecting it to your Blog not only can you see your previous posts but can write new blogs.

With the app you can include pictures and video taken with your phone.

Below is a nice picture showing the rainy weather in North Texas at the moment.

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And to be complete see the video attached also done from my phone while walking the dog.

If you want to know more about Blogging or other social media tips and tricks CLICK HERE

Social Media in 2013

MediaIn the report done by the Social Media Examiner back in May 2013 there was some very interesting information on the use of social media, regardless of the size of your company it is well worth studying to focus your efforts for maximum returns.

Some  interesting facts came out of the interviews with marketers carried out by Social Media Examiner:

  • 69% of marketers plan to increase their use of You Tube
  • 62% of marketers want to learn more about blogging
  • Facebook and LinkedIn are the two most important social networks being considered

Surprisingly, 23% of marketers interviewed have been using social media for less than 12 months and 30% for between 1-2 years. So in all 53% of marketers have been using Social Media for less than 2 years.  Along with the level of experience comes the hours spent on Social Media Marketing, people who have less than 12 months experience with social media are spending 5 hours or less per week and those with more than 2 years are spending 6 hours or more.

social media

Top Social Media Sites like Facebook and LinkedIn continue to be dominate but there is a big difference between Business 2 Consumer compared to Business 2 Business. In the Business 2 Consumer market Facebook is the dominate platform.  In the Business 2 Business world LinkedIn takes the top spot pushing Facebook into second place, but the two combined are less than the Facebook segment in Business 2 Consumer with 67%.

Blogging is much more important in the B2B space than in the B2C space.  So if you are a business and are selling to other business you need to focus on Facebook, LinkedIn and Blogging. You need to be aware of the importance of video to your business regardless of he platform being used.

Benefits of Social Media

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Social Media gives many benefits in any marketing program, especially when supplementing existing more traditional programs. The biggest benefit was increased exposure with 89%, increased traffic coming second with 75%.  Surprisingly, lead generation cam fifth with 61%.

Most marketers are using social media to gain marketplace intelligence (69%) and develop loyal fans (65%).

The order of benefits has remained virtually unchanged since the survey was done in 2012, with the exception of developing loyal fans ranking slightly above generating leads.

Most Important Social Platform

The two most important social media platforms according to the survey were Facebook with 49% and a distant second came LinkedIn with a 16%.  Blogging came third with 14% and Google+ came in with just 2%.  When you look at marketers who have 3 or more years experience, Facebook is still number 1, but blogging comes in second place with 17%, twitter moves to third with 15% and LinkedIn with 14%.  Google+ is still down with a lowly 2%.

What is going to Change

The big change that is already here but is going to see more usage is YouTube. Marketers indicated that 69% of them will increase their usage of You Tube.  If you went to learn more about using YouTube and how it can get more traffic CLICK ON THE LINK

Along with YouTube, Facebook and blogging made up the top 3 platforms that marketers will increase their usage of during 2013.  Of the other platforms LinkedIn came 4th and Twitter made up the top 5.

Finally, if you would like further help with your social media strategy contact us to see how we can help.

6 Tips for Attending a Networking Event

networkingHere are a few tips to guide you through the face to face networking maze. Gaining Networking Skills is like anything an education that needs practicing but the opportunity to grow your network is huge.  These events are not a one shot wonder, you need to be consistent and attend regularly.

You go to a Networking Meeting to Give, Not Get

All too often, new entrepreneurs and people new to networking go into a Business Networking meeting thinking it’s their one shot to get someone at the meeting to become their prospect. If you set the stakes to high, you take away all the fun out of the event and put a huge amount of pressure on yourself.

Stop and rethink your mindset. You’re not there to get, you’re there to contribute to the meeting and give value.  You ned to help others or just learn what other professionals are doing.

This little change in thinking will boost your sense of purpose and self-worth and erase that overwhelming pressure. Before you know it, you’ll find yourself having a good time, developing strong relationships and attracting loads of referrals.

Don’t Appear Desperate

For people at a networking event, the appearance of desperation or neediness is a major turn-off. When your main purpose is getting something from the event, you send the message that you’re deprived of something and you’re looking to the person you’re meeting to save you. So no matter how badly you need a new client, you’ve got to set that aside when interacting with others.

Have Real Conversations to get Referralsreferrals

There’s a lot of jargon out there, and these buzzwords block any kind of meaningful conversation or relationship. Yes, you should prepare and practice answers to expected questions like “So what do you do?” But these answers should be simple, natural and in plain English. Your goal is for anyone (not just those in your industry circle) to understand and connect with what you’re saying.

Remember you have to share so you wnat to make sure you learn about other busienss and they will be happy to learn about your business.

Ask Open-Ended Questions

This is a great skill for anyone who can’t stand all the repetitive small talk associated with meeting people the first time. The goal here is to always ask people questions that can’t be answered with a simple yes or no.

Pick questions that demand a real answer, like, “How have your marketing challenges changed in the past 5 years?” “What are your customers asking for the most?” and “Why do you think that is?” As a general rule of thumb, “why” questions generate the most interesting answers and conversations.

Limit Your Drinking

You might think that a few  drinks will help you relax and mingle. There’s nothing wrong with a drink or two, but know your limit. When talking with potential clients or referrals, you want to be as sharp, clear and on top of your game as possible, and alcohol doesn’t  help in these areas, people don’t want to talk to someone slurrying their words. Remember, you want to portray yourself as someone others want to work with, not necessarily drink with.

Connect With the Speaker and the Organizer

When you go to a networking event with a speaker.  Get to know the speaker, there is nothing more powerful than an endorsement from the speaker at any networking event.  Get to know the organizer, the organizer knows most people at the event and will be able the best people to network with and the best to get referrals from.

For more information on how to networking groups you can use such service as meetup.com and to find out more about the Author CLICK HERE

 

SEOPressor V5 Product Review

SEOPressor V5 — What’s New about This WordPress SEO Product?

WordPress Websites are  decidedly one of the biggest blogging platforms in the world today. Even though it is not a free platform, the professional manner of this platform is what makes it more popular. And that is the reason why a lot of online business entrepreneurs are using WordPress. As a consequence of that, several plugins have been released in the market today by which people can enhance the prospects of their WordPress blogs, and SEOPressor is one of them. Now at version 5, let’s take a look at what makes this plugin so mandatory.

SEOPressorSEOPressor has been tested before for both performance and efficiency, and it was found to be well worth all the investment made in it. In any case, people are always looking out for the best possible search engine optimization for their business website, and the fact of the matter is that WordPress SEO cannot get any better than what SEOPressor can provide. If used correctly, SEOPressor won’t just bring a WordPress website to the top page of search engines but it will also bring it to the top of the top page. Results can be expected to figure within the top 3 on the first page.

The Upgrade

In the past, people have had some complaints the previous version was a bit slow. At version 5, the most noticeable aspect is ironically — its unnoticeable presence. SEOPressor V5 runs in the background of WordPress without slowing down the speed of the website unlike most other plugins and its predecessor.

Multiple Keyword Analysis and LSI Recommendations

Calculating keyword density, formatting keywords for search engine optimization, calculating the SEO score of a WordPress Page to determine how well it will be ranked on the search engines, management of content such as posts – all become things of the past.

With SEOPressor Version 5, we’re now able to calculate more than just one keyword at a time for an article. We can rank up to three keywords and with its latest LSI Analysis feature, where it provides users a suggested list of related keywords for them to include into their page, we can now easily boos

t page relevance and get higher chances to dominate result pages. SEO should not be neglected and even Google’s Matt Cutts advocated, “Google does not hate SEO”.

Over-Optimization Check

SEOPressor Version 5 also now solves a huge worry that mean SEO Marketers had in the past. When people used SEOPressor they were afraid of over-optimizing and getting penalized by Google for doing so.

Now, SEOPressor alerts us whenever we’re over-optimized, and we can easily remove a few keywords or font decoration to get back to an optimal SEO score.

Rich Structured Data Support

We always wonder how those rich snippet stars and ratings appear on search result pages whenever we search for certain products, services, recipes, events or even profiles. This is known as rich structured data, and the new SEOPressor V5 supports it.

It allows the user to display the most relevant information regarding their post and Google takes into account visitor behaviour when it comes to providing users the best search experience and the structured data tool would prove to come in very useful in optimizing on-page relevancy. Now it’s even easier to get higher click through rates.

OG Tags and Twitter card Integration

Everyone’s involved in social media and thankfully SEOPressor has updated itself to come with Facebook Open Graph tags and Twitter card integration, which helps in social SEO. These play a significant role in the future of Google searches, as mentioned by Google and many SEO gurus – that we should be putting in these tags and twitter microdata into our source codes. But many of us aren’t that html savvy so what SEOPressor V5 does, is that it integrates these codes for us automatically. It’s that simple.

Smart and Automatic Linking

We also know that internal and external links can be a hassle to do, but it’s always essential for on-page SEO. Well, SEOPressor now does it for you pretty much automatically.

Sure, the first time your typical keyword links used would have to be typed in and then saved but when you use the same keyword again, they would automatically be hyperlinked to your saved URL when drafting out newer articles.

Conclusion

SEOPressor has been designed and developed by Daniel Tan, who is one of the greatest search engine optimization gurus in the world today. His products have always been known to over-deliver and for SEOPressor V5 — it’s no different. Not only has the wordpress SEO plugin become more mandatory with its upgrades, its new features definitely sets it apart from any other SEO plugin currently in the market.

Find Ot More CLICK HERE

SEO Presor

Using Facebook for Your Business

Social mediaAnybody who has a business and is using Facebook for your business is bombarded on how to use Facebook.  There are a 1001 Facebook guru’s out there who can explain how you can use Facebook to promote your business.  Don’t get me wrong there is some really good cool stuff  done by very successful people.  As a small business owner you are not a Facebook guru and you probably don’t have the time to sit and do the work required, let alone sit through all the training.

Facebook Basics

On Facebook you have your Facebook Home Page and you have “fan” pages that can be created around anything you  pretty much want. For the small business owner you need to create a “Fan” page so they can use it to promote your business.  After all you don’t want all your Facebook Friends who are normally your friends and family getting bombarded with stuff about your business. You don’t want to be known as the family spammer.

So the easiest thing to do is create your business page and make sure the picture is relevant and is going to help people identify with you and your business.  When you post to your business page don’t post one line status updates, post Facebook Photos and useful content that would help people.

Link Your Website and Facebook Business Page

Find us on FB If you have a Website make sure people can find your Facebook page from your website.  Facebook provides buttons that you easily put on your website and will allow people to easily LIKE your page.

Facebook Pay Per Click

Pay per click on Facebook can be very successful if used write but before you go pushing that button saying get more fans or boost my page find out a little more about it.  Like all advertising you can spend lots of money and not get the results you are looking for.

More Information

If you are looking for some training on how to use Facebook for your business CLICK HERE