Do you know your Instagram Statistics?

Instagram Statistics Snapshot

Lies, damned lies, and Instagram statistics? The original quote was possibly associated with Mark Twain but nobody is really claiming it.  He didn’t know about Instagram of course.

Got your attention? If you are using social media you need to know how well your postings are working and Instagram is no different to any other platform.

Iconosquare for your Instagram Statistics

Native Instagram really does not provide you with the statistics you can use to see how well your posts are working.

But not to worry there is a product called Iconosquare that not only helps you manage your Instagram account but helps you see what is going on by delivering a whole host of Instagram Statistics.

Instagram Statistics - Home Page

Above shows my home feed via Iconosquare.  There is a lot you can do with Iconosquare and this article is just going to give you a taster.  You can get a free account and just login using your Instagram account details.

Instagram Statistics – When are you posting?

When do you post, but more importantly when are your fans looking at your stuff?

Watch this short video and it will tell you more.

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So now you know when your fans are looking at your stuff and you can posts to suit their schedule!

Since it is all about them, you can now change your posting habits to better serve your fans and get more engagement.

Instagram Statistics – How are your posts doing?

Which brings me to the other big subject how are your photo’s doing?  Are people liking and commenting on them?

I hope you respond to comments you receive!

Iconosquare helps you with this by providing you with the statistics that brakes this down.

Instagram Statistics - Like and Comment

You can see from the above image the top Liked and Commented photos I have posted.

Interestingly, when it comes to comments two of the photo’s I reposted from others were in the top posts.

Make sure you give credit when you repost a photo.  I use the Repost app which will automatically add the credit for you.

The video below shows you how you find these Instagram Statistics in Iconsquare.

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In my top posts based on number of comments I had Ray Higdon who is an amazing marketer, speaker and training.  You can always learn a ton from this guy.

The other was a post from my good friend Nicole Hanchi who is always posting great content, go check out her Instagram feed by clicking her name above.

Over to You

I hope you found this article useful and you too will be able to use Iconosquare to improve your engagement and monitor your success.

If this was useful please share with your social media channels and leave a comment below on how you monitor your success on Instagram.

There is NO Plan B

There is No Plan B

I was recently talking to a friend about people having a Plan B.  You are always hearing about having your Plan B.  In fact I think every Network Marketing company talks about having a Plan B.

He pointed out something to me

There is NO Plan B

There is no Plan B if you expect to reach your potential and become an elite player, living an extraordinary life. Plan B is a Backup Plan putting you in perpetual Backup Mode.
You won’t push through the obstacles and challenges when you know you have a Backup Plan. You will never be “All In”, fully committed to The Plan. To fly at your potential altitude, you must scrap all references to Plan B.
Jim Gardner

This really bought something home to me, if you truly want to succeed you need to have your goal in mind and go for it.

Now your goal doesn’t have to be restricted to just one thing.  Your goals and hence your Plan is a mixture of personal and professional goals.

If you have a Plan B or what you are calling a Plan B, see how you can weave that Plan B into your Plan A and create your Master Plan.

Malcolm Gladwell said you need to spend 10,000 hours studying your trade to become an expert,  regardless of your chosen profession.  In his book he gives plenty of examples.  The point being if you are working on something as a “Plan B” and are focusing very little energy on it you will never become an expert.

Work from home opportunities are always sold as “Plan B” when really they are just another part of your Master Plan.  You can learn new skills, earn while you learn and as you become successful you can adapt your Master Plan and maybe your Work from Home Opportunity becomes your primary income.

The reason it is a Plan B is it is another source of income, ideally you don’t want to be dependent on one source of income, if that goes away you have a problem.  Having multiple sources of income is always a good idea, just like when you invest your money you spread it across different investments to reduce the risk of a problem if one investment goes bad.

If you are looking for a way to achieve Multiple Streams of Income as part of your Master Plan you should check out Networking Superstars.

How ever your Master Plan unfolds remember to make sure it is balanced between your work and personal life.  Make sure you spend enough time with the others who are important in your life, your spouse, the kids, the extended family or the dog as examples.

I hope you have enjoyed this article, what are your thoughts on a Plan A v Plan B, leave me a comment.  If you enjoyed the article please share it on your Social Media channels.

Speaking to Build Your Network

speaking

Being in front of the room speaking is better than being at the back of the room listening for building your network.

Why? When you are at the front of the room speaking everyone wants to know the speaker and this can lead to new clients and business.

See some tips on Good Speaking Skills from Toastmasters in the video below.

Build Speaking Partnerships

It is important to identify partners who can offer complimentary services to yours. This allows you to host workshops for you and your partners clients. When you do this you know you will be in front of people who want your services, what else do you need?

Find the Right Groups

Speech is power: speech is to persuade, to convert, to compel – Ralph Waldo Emerson

Once you have identified your ideal client, you need to understand where your clients gather. Find groups where your ideal clients meet and contact them and explain what you have to offer.

Provide the group  organizer with information on your speech, a biography and photograph. Once you are booked make sure you fully understand what is going on at the event so you can prepare.

Set Yourself up for Success

Speaking is more than turning up and talking.  A successful speech needs research and preparation.  You need to consider the following:

  • Who will be in the audience
  • SpeakingHow far will you need to travel
  • How much time do you have to speak
  • What else is happening ta the event

Prepare Prepare Prepare

Your speech needs to deliver value to your audience. Fill your speech with benefits, tell stories, give tips and advice. Weave in three compelling , memorable sound bites – short, catchy phrases that will catch your audiences attention.

Practice your speech so that you can give it without notes. Do not memorize it, memorized speeches sound robotic and cold.

Deliver Value

If you feel nervous go to the restroom and loosen up.  Use mouth exercises and physical movements.

Make sure you make eye contact with various parts of the room so everyone thinks you are talking to them.

Always take the microphone when offered, it adds authority and helps project your voice and keeps the audience engaged.

Speak clearly and with confidence.  Remember you are the expert. Be enthusiastic and create verbal pictures. Tell compelling stories that the audience can relate to and that show how you solved the problems that they are facing.

Follow Up after Speaking

After speaking, make sure you follow-up with anybody you met who wanted to follow up with you.  You should do this within 24 hours.  If you don’t speak to them, make sure you leave a voice mail saying you are following up with them after you met them at your speaking engagement, your message should be clear, enthusiastic and positive.

If you enjoyed this article on speaking, be sure to sign up to receive updates from me.

The Happiness Advantage

As Jim Rohn says

work harder on yourself than you do on your job

So one of the books I have be reading recently for my personal development is Shawn Achor Book The Happiness Advantage and in his book he turns the usual doctrine on itswith regard to Happiness.  This is a mindset book that will help you get to a better state.

The normal doctrine is do the hard work  and you’ll  be happy.  Achor talks about The Happiness Advantage 7 Strategies to be more successful and fulfilled in your life.  He discusses the studies that have shown that happy people work harder and achieve better results than people in a hostile work environment who are unhappy and are less productive in the work environment.

A lot of research has been done around the average since this is the basis of understanding the average human behavior.

 If we merely study the average, we will remain merely average

The alternative approach is to research the outliers, especially the positive ones.

 The Happiness Advantage

The Happiness Advantage is the first principle and says that people who are happy have a psychological advantage over people who are unhappy.  By getting into the right mindset you can become more productive and fulfilled.

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The Fulcrum and the Lever

Our mindset changes with our experience and the Fulcrum and the Lever talks about the power of the mindset. The name of the principle comes from the ancient Greek mathematician Archimedes who said,

Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.

In Shawn Achor’s principle, the fulcrum is the mindset of the person; the length of the lever corresponds to the potential power and possibility that person believes he or she has. If someone moves the fulcrum in the right direction by adopting a more positive mindset, the lever of possibility lengthens, which leads, as empirical studies have shown conclusively, to an eventual positive outcome.

Falling Up

We all have times when we experience defeat, setbacks, crisis and stress.  I know from my own experience that my stress levels have been high.  In the book Shawn talks about the ABCDs to deal with these situations.  We will all be better or worse at this but it is worth practicing.

Adversity (A) is the situation that happens that we have no control over.

The Belief (B) is how we react to this event and what we believe about the particular event.  If we think it is temporary in nature and we think there are ready solutions then we have a positive Consequence (C).

mindset book

On the other hand if we believe it is permanent and we feel helpless and suffer from inaction it shows a negative Consequence.

It is this event that brings in the need for Disputation.  This involves you telling yourself it is a belief and not a fact and can be challenged.  Psychologists always recommend that we externalize this voice.  It becomes like arguing with yourself and allows the event to be rationalized.

The statement that things are never as bad as they seem is actually a fact based on our Fundamental biology.

Network Marketing and the Happiness Advantage

I bring up Network Marketing as if you are in this type of business the Happiness Advantage should be a really important concept if you are wanting to be successful.  Mindset is everything and this mindset book has some very powerful concepts to get you and your teams to be much more successful.

If you practice attraction marketing or are interested in that approach then taking on the philosophy of the Happiness Advantage can definitely help you with your mindset.  To learn more about the Happiness Advantage and how it can improve your mindset contact me HERE.

I would recommend anybody to read the Happiness Advantage and learn how you can adopt the right mindset to become more fulfilled and successful.

 

Building Your Home Based Business on a Budget

Everyone starts from the Bottom with Their Business

Everyone when they start their business starts at the bottom, Michael Dell, the owner of Dell computers washed dishes and Sandra Bullock, the actress started as a bartender.

So just remember that as you start your journey on your home based business you are starting like most people at the bottom.  You will hear time and time again the money is in the list.  It is this list you need to build.

 I have No Money to Start A Business

businessNot having money is not a deal breaker it just requires a different approach to your business.  Your cash is a different equity namely your own creativity.  With sites like You Tube, Facebook and Twitter you have something that allows you to generate free traffic like you never had before.  As Mike Dillard said:

The amount of money you make and the people you serve is a direct reflection on your value to the world

This is a good statement to remember if you are going to be truly successful in network marketing. There are some key areas you will need to invest some money in to create your presence on the internet.  Most of these can be built for a very low cost.  These few areas discussed below give you the basics for starting your business online.

A Web Site

First you will need a Web SIte to host your  blog and your capture pages.  You will use your capture pages to capture people’s names and emails for your Business Opportunities. This is how you are going to create your list, when you have 20 plus leads a day your business will transform.  This is the magic number than equates to 2-3 people joining your business each week.

There are many tools and programs out there that allow you to build capture pages for your business.  Please contact me to learn more about these tools and programs that can help you build capture pages and web sites.  The best way is to go to my contact page and fill in the form and put web site in the details box.

To get a Web site you can get a domain with service like Go Daddy.  You can search for domains and register one for about $10. Use a hosting service such as Go Daddy, Hosting Gator etc.  You can even find Free Website Builder services and eventually you can learn how to do Website Optimization, but don’t worry about that to start with.

An Auto-responder

You need an auto-responder as a way of capture those email addresses which is your list!  The auto-responder can be used to send E-mails and  the auto-responder handles all the subscribing and unsubscribing so you don’t have to worry about the Spam laws!

Auto-responders are also low cost in the range of $10-$20 a month.

A Blog

Your own Blog is all important, this is where you are going to deliver value and place calls to action without being overtly sales like. The Blog will also support your Social Media strategy as your articles will be published to your social media sites. Although the articles will disappear down the news feeds they will always be there on your blog.  You should check out Top Blogs by people like ray Higdon for ideas.

Social Media Strategy

You need to pick a social media platform when you start and focus on that.  As you get more experienced you can branch out into multiple platforms.  When you start to use a platform such as Facebook don’t be tempted to go spam everyone otherwise you could end up in Facebook Jail and worse still nobody will be interested in your posts.

You need to build relationships with people on line, talk about different things not your opportunity.  It is just like if you are face to face, you build a relationship and show interest in the other person, just in a digital form.

home based business

Video

Video is powerful and allows potential prospects to get to know and trust you.Finally use video not just on your YouTube or Vimeo channel but place videos on your blog or your social media sites.

By having your video’s on YouTube and Vimeo they can also point people back to your web site.

Video brings you closer to your prospects.

Finally Mike Dillard & Tim Erway wrote a great course about building your business on a budget.  You can check out more about the Building on a Budget, 7 ways to build your network markting business on a shoe string HERE

Just Start Mindset

think positiveI had to write this post after spending an hour or so on a mindset call with Diane Hochman.  For those who don’t know her she is the Queen of Attraction Marketing and an extremely successful business woman.  I learn something from her every time I hear her talk.

The call was about mindset and how to approach your business, but you could so easily apply this to life in general.  People talk about the billionaire mindset but you don’t have to be a billionaire to have the right mindset.

When Diane ask people to write down what they were good at in the chat box each person put one or two things that they were good at.

When she asked about what they weren’t good at then the list got much longer and it just showed how people can focus on the negative and not the positive. You to need to focus on the positive and what you are good at!

mindset

 Have the Positive Mindset to Just Start

One of the things that differentiates Billionaires from the rest, other than the money, is they took action and did something.  They did not plan what they were going to do for ever and a day.

Look at Richard Branson, he started by selling magazines at school when he was just 16, he didn’t sit there planning it all out, he found the opportunity and Just Started.

So what do you need to do in your business is Just Start and take action regardless of what your business is.  Don’t sit there planning the next great thing, my blog, my Facebook Page, my Google+, my You Tube Channel, my LinkedIn, my this or that.

Don’t get me wrong all these can be important to your business but when you get started you need to pick one thing and get going with it and focus.

Have the Mindset to be Consistent

Changing Your Mindset to do something consistently everyday is all important.  If you are not consistent in your business you will never succeed.  It doesn’t matter if you have a brick and mortar business or you are an internet marketer you need to be focused on your business and be consistent everyday to bring you the success you deserve.

To find out more about ways to Just Start, contact me by CLICKING HERE

 

Improving Communication Skills

CommunicationIt is funny in this day and age of technology people forget how much communication between people is based on Body Language.

With just 7% of communication being the words and 55% of communication being Body Language it is important to understand what you are communicating and the messages you are sending.

This raises another important point for all you Internet Marketers, and that is video. Attraction Marketers like Diane Hochman talk about the importance of video so people will “know you” as they have seen and heard you.

There is another aspect of video which like face to face is important and that is your Body Language. Do a video with your arms crossed and what impression do you think you are sending?

Human Desire in Communication

There are some basic desires of the human, to be liked, to be understood and to be heard.  When you are communicating with someone you need to be able to fulfill these desires, mostly non-verbally.  If I look at some of the decisions my teenagers make, it is driven by one of those three desires.

The Desire to be Liked

From a very young age we all have a desire to be liked, when you started at school as soon as another kid smiled at you they were your friend!  This simple act of smiling attracts people and shows you have an interest in them and from there the bonds of friendship grow.

Deep down regardless of where we come from or our experiences we have a burning desire to be liked, but getting people to like us is a more unconscious process, than perhaps you think.  The people we like most are the people we have more in common with.  If you look how most job recruitment happens, people hire people who are like themselves.  Having worked in companies across the world I can assure you this is exactly what happens.

People like people who behave like themselves, sound like themselves, speak like themselves and when they look at these people they see themselves in that person.  Most of this is happening sub-consciously, so do opposites really attract in the human world?

So what techniques should you use to build those relationships and be liked? Here are a few techniques to try:

Raised Eye Brows and Open Eyes – This shows openness and interest in the other person.  When we are physically attracted to someone our eyes are wider and our pupils dilate!

Smile – This shows you are friendly, happy and interested in the person you are about to talk with!

Pointing the body – Facing your body towards the person you are talking with shows you are open.  You should have your shoulders, knees and feet all pointing towards the person you are talking with.

Touch – Touch always helps to create a bond, as touch triggers release of endorphins in the brain which helps us feel better and give us energy.

The Desire to be Understood

communicationThe desire to be understood is huge and if you have ever been in a foreign country and have tried to communicate in that country’s native language you can struggle.  You become frustrated, maybe angry and have some pain at your inability to be understood.  As with the desire to be liked, sending the right non-verbal queues is important.

You need to make sure you are pointing towards the person you are speaking to, you are focused on them, you are looking at them and of course you can make physical contact, like a handshake.  The other key point is to control your speech, how fast you talk, how clearly you pronounce your words and make sure you are looking at the person you are talking to.

I have been in many countries and have experienced this first hand, when I was in Japan I had to face the translator so she could properly translate for the other people in the room.  Why I mention this is because it was strange not to face the people you came to meet but to face the translator.

The Desire to be Heard

With the desire to be heard you are wanting to make sure the person you are talking to feels they are being heard.  There are several techniques you can employ to make sure the person you are talking with achieves this desire.

You want to make sure you keep constant eye contact when they are speaking, if the place you are in is loud, lean in closer to the person you are speaking with, this shows you are paying close attention.

Every few minutes you should nod and smile and encourage the person with words of praise and always encourage the person to continue.

Finally, if you have a question, don’t interrupt, but raise your index finger to the outside of your lips and when the person looks at you and pauses you can ask your question without being rude or interrupting.

These are just a  few points on a very large subject, I will leave you with one last thought from Nelson Mandela:

For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.

If you want to learn more about communication and marketing success contact me HERE and receive a FREE list of books that are worth reading on the subject of Communication and Body Language.

5 Tips to Improve the Business Card in your LinkedIn Profile

So why should you be using LinkedIn in the first place? It’s not Facebook after all.  But it is different from Facebook with its more Professional approach.  In fact it is the largest professional social networking site in the world. LinkedIn has more than 200 million professional members and many use the site as a virtual Rolodex with every industry represented. B2B and B2C types of business use this social media site which gives the ability to share updates and network with professionals around the world. It is key to give your LinkedIn Profile as higher visibility as you can so you can attract clients and customers for your Business Opportunities.

Define Your Ideal Business Client

To do this you need to understand your ideal client before completing your LinkedIn profile. Why is this? If you don’t understand who your Ideal Client is you won’t know what solutions to offer, how are you going to help them, how you can ease their pain and why they should buy from you? If you can’t answer these questions you are not going to be able to customize your profile to attract them to you in the first place.

Set Your Name and Make an Impression on your LinkedIn Profile

Andy LinkedIn Business Card When you set your name you are looking to differentiate yourself from the rest of the market, try and be unique and creative in how you show your name.  Make sure your name is visible to everyone.  See the example here, this is just one way you can be creative in displaying your name.

Fix your Headline

With your headline you want to do several things with this piece of real estate.  You want to Grab People’s Attention, Create Curiosity or Generate General Interest with your headline. You should be asking questions, or making statements along with including a call to action.

Set Your LinkedIn Business Card URL

In the bottom right hand corner of the Business Card is a URL which references your profile.  By default this is a random generated set of characters.  You want to change this to be something meaningful such as your name.  Obviously if you have a common name you will need to be more creative.  For my LinkedIn profile I have http://www.linkedin.com/in/andyrlockhart which gives me consistency with my website and other social media profiles.

Make sure your Contact Information is Complete

Contact pageOn the contact page of your LinkedIn profile you will want to review your email, phone number, Skype ID (if you have one) and if you are a brick and mortar business make sure your address is complete. For your Websites use the “Other” category which allows you to enter your own description.  In this description put a call to action such as “Connect with me on Facebook”, “LIKE my Page” or “Read my Blog”.  Then ensure the correct Website is entered. You have the ability to add up to 3 Twitter profiles so you can include your personal and business Twitter accounts.

Make sure your settings are correct

Your settings are all important if you get these wrong your updates might not be going out and nobody will know what you are up to.  Make sure you have enabled you activity broadcasts (unless you are working on your profile), it is important that you allow everyone to see your activity feed so people on LinkedIn get to see your Brand and finally you can decide who gets to see your connections.  Remember if you set it to Your Connections all your 1st Level Connection can see all your connections. Finally if you want more help with your LinkedIn profile contact me HERE

Building Trust to Grow Your Business

I was looking through my library of business personal development books the other day and came across “The Trusted Advisor” by David Maister, Charles Green and Robert Galford.  I have not read this book since my days working for a software company in their services division.  Although printed in 2002 the concepts are all very valid and apply as much today as they did when the book was written.  Perhaps more so now if you want to differentiate yourself from the crowd.

trust

The book talks about what is needed to build trust with customers and potential clients.  Regardless if that client or customer is in another company , an individual or another department within the company you work for without Trust you have nothing.

This book gives some fundamentals on how to build trust with your client or customer regardless of what role you are in.Why mention in here, well it has some very valid points on building Trust and in any business building trust is paramount. In the book there is a five stage process to build trust.

It is very similar to Attraction Marketing Techniques and having the mindset to focus on the other person, understand their problem and offer them solutions and not just try pitch them your product or service.  With Attraction Marketing you want people to come to you first, as they trust you and they know you can help them find a solution.

Importance of Mindset in Build Trust

Before we discuss the 5 steps to in building trust lets quickly look at the mindset that is needed.  Firstly you need to focus on the other person.

You’ll have more fun and success by focusing on helping other people achieve their goals than you will by focusing on your own goals

Some people think this sounds strange, but if the customer gets what they want the chances are you will get what you want.

You need to be self-confident in your interactions and have the strength not to jump to the answer (sales pitch) too quickly.

You cannot get embroiled in the culture of taking credit and giving blame but rather be focused on the matter at hand and getting the results that are needed, the book describes this as Ego-Strength.

The trait of curiosity is all important, without curiosity you will never fully understand your clients problems or needs.

The final piece of mindset is professionalism and I don’t mean wearing a suit and looking professional but by aligning yourself with your client to improve their situation.

The 5 Steps to Build Trust

So the 5 steps to building trust are detailed below and I have seen these in many guises but fundamentally this is where you need to be to have a customer Know, Like and Trust you.

business

Engage – By engaging you need to ensure you customer is willing to talk and has an issue that is important for them to solve right now.  You can talk all day long but they need to have the motivation to take action.

Listen – You have 2 ears and 1 mouth use them in no more than that proportion, you need to listen and understand what your customer needs and understand their pain.

Frame – By framing the problem, the problem or issue is defined which helps build trust and allows you to understand how you can help or propose solutions.

Envision – This is not providing a solution but understanding the end goal and what the solutions should look like.  This is a collaborative process with your customer.

Commit – During this phase you and the customer are understanding exactly what is going to be needed to be done to achieve that goal.

This provides a trust driven process to solving the customers problem and will lead you to achieving the goal of providing a solution for the customer.

Finally..

Regardless of the Business Opportunities you are pursuing from Corporate America down to the home based business there are great nuggets in this book and I would recommend anybody to give it a read.

To be successful you need to be aligned with your customer and they need to Know Like and Trust you.  Without these you are never going to grow your business with a client.  You will be far more successful in your business if you follow these ideas, regardless of what badge you put on it!