Reputation Management Consultants have published their Top 10 Best and Worst CEOs.
ReputationManagementConsultants.com, which helps business and political leaders keep their digital personas rosy, has for several years used surveys of business readers and analysis of social media and other online data to compile such lists for its clients. This year, for the first time, it is making the rankings public.
In the Top 10 Best CEOs you will notice that all but two CEOs with the best reputations are entrepreneurs, and just two of the CEOs with the worst reputations are entrepreneurs.
When you look at what creates appeal, you look at Richard Branson, people react to the fact that he has not only been successful but that he comes across as such a genuine person. He enjoys people. He celebrates life. It’s not just the brand. It’s him. He embodies what people would like to think success can be. You don’t have to be all serious and stressed. You don’t have to be a shark. You can win by treating people with respect. By being a good fellow citizen. It’s a great message. The same with Tony Hsieh.
Top 10 CEOs with the Best Reputations
- Tony Hsieh (Zappos)
- Richard Branson (Virgin)
- Mark Zuckerberg (Facebook)
- Marc Benioff (Salesforce)
- Mary Barra (GM)
- Larry Page (Google)
- Russel Simmons (Defjam)
- Tim Cook (Apple)
- Arianna Huffington (Huffington Post)
- Elon Musk (SpaceX, Tesla Motors)
Richard Branson is an interesting man starting his entrepreneur career when he was 16. Below is an interview he did with TED.
Top 10 CEOs with the Worst Reputations
- Donald Trump
- Jamie Dimon (JPMorgan Chase)
- Martha Stewart
- Marissa Mayer (Yahoo!)
- Ronald Johnson (JC Penney)
- Steve Ballmer (Microsoft)
- Mike Duke (Wal-Mart)
- Dan Cathy (Chick Fil-A)
- Lloyd Blankfein (Goldman Sachs)
- Brian Harrison (Solyndra)
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