For time in memorial people have sold things to customers by engaging customers through various levels of marketing in what has long been referred to as the “Purchase Funnel" or a "Sales Funnel"
Now, brands and companies need not only to create repeat customers–they need to create customers who will recommend products and brands and refer them to their friends.
In essence they become brand ambassadors, willing to recommend the brand online on social media, directories and review sites.
It all starts with building brand awareness. This is achieved through posting compelling content on the right social media channels.
Use of Facebook, Google and Twitter advertising to drive engagement from your ideal customer.
To understand the best channel needs the marketer to understand their ideal customer avatar.
Creating Interest requires creating engagement with your community or tribe.
By posting valuable content on a regular basis and engaging with your followers you will build your tribe.
Conversion is about getting people to give you their email address. To do this you need to offer the customer something for their email address.
This is done through a Landing Page which gives the customer something for free for their email address.
With the use of remarketing pixels installed on your Landing Page you can continue to advertise to Customers who visit you Landing page but do not give you their email address.
This is very powerful in terms of highly targeted advertising.
It allows you to market to people interested enough to visit your landing page but who have not signed up for your offer.
After getting your offer or attending a webinar or other incentive the customer purchases your product.
They have now become a customer and by continue social media engagement you maintain them as a happy customer!
Loyalty is driven by customers continuing to view your content and take advantage of your offers and special offers.
By continuing to offer the customers these additional offers in generates Loyalty to your product and brand.
Advocacy is the Holy Grail, when you turn customers to advocates you have made it.
Once a customer becomes an advocate they recommend your brand post recommendation, leave positive reviews and recommend you o friends and family.
This gives you social proof and grows your customer base without any cost to you. This is the true viral nature of social media in growing your business.
Infographic Courtesy of TollFreeForwarding.com
Over to You
How do you use Social Media to fill your sales funnel? What do you do to drive customer engagement on social media? Leave a comment on what has worked for you?