Social Media

The 6 Steps to growing your Sales Funnel using Social Media

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

40 replies on “The 6 Steps to growing your Sales Funnel using Social Media”

This is a superb, comprehensive infographic, Andy. I prefer your post to the one it links to though because you give more explanation.

I think I’m lucky in that I didn’t get into marketing until after the advent of social media and the newer marketing techniques. I didn’t have any of the older methods to unlearn.

One thing that remains true is success coming from personal contact. It used to be just talking face to face or on the phone. Now we have instant messaging, Skype, hangouts … too.

But first you need to find the contacts to have that personal contact with. That’s were the new methods become so important.

Great infographic, made it much easier to understand the concept. I agree we do expect every business now to have a presence on the internet. I use social media every day, in fact that is really my main way to promote my product. I have bookmarked this to come back to again, thank you.

I love a good visual… and the one offered in your post is great! Together with your explanation, I find your post to be very inspiring! The world of online marketing is every changing and rather exciting! Thanks for the nicely packaged info.

Hey Andy,

A lot of people do not know what to do when it comes to creating a sales funnel. This post here definitely gives a great foundation on the process and what entrepreneurs can do to build one using Social Media. I like the fact that you added an Infograph here as well just to give your audience a visual of how it works!

Thanks for sharing and I hope you’re having a great weekend!

First, you have to find people who need and want what you have to offer, and once you do that, the sales funnel is the system for conversion. Thankfully, today there are quite a few organizations to help people starting out, with training and premade, plug and play, sales funnels to use. If only they had been around all those years ago when I started and all we had was a big fist and a white board. Great information here.

Great advice and Infographic Andy! Up until now my site has been primarily to build my author platform and selling my books took place on sites like Amazon. I’m in the process of setting up an eCommerce solution and while the books will be included the primary reason is to market upcoming courses. So, this advice will come in handy! Thanks for the inspiration. 🙂

I love this infographic – – awesome! How do I use social media to fill my sales funnel? I post my free offer on social media, include links to my free offer in my profiles, and have an opt-in tab on my Facebook page. I’ve also used Facebook ads. I share my blog posts on social media and all of my blog posts have an opt-in box for my free offer. How do I drive customer engagement on social media? I post things that are engaging and that will get interaction going, including quotes, images, images with quotes, questions, funny stuff and other things which will build community and bring more people into that community.

All of this is spot on. I’ve heard this in conferences. I will note, be careful of what you are blogging and check this against any copyscape type services because there are a lot of scarily similar sentences to some people I’ve known and have been friends with since I began blogging more than a decade ago.

I don’t want you to feel intimidated… I was just concerned as some of this was eerily familiar to others. It’s great that you are on the right page though 😀

Nile, the Infographic comes from a sharable source but the content was unique. Thanks for the note, and I know it happens alot, I alwys try and keep my content unique, get my pictures from royalty free sources etc.



Hi Andy,

Oh yes I do use social media as part of my sales funnel. Actually I have two. One that is email based and one that comes in from social media.

Two different lists, pertaining to two different audiences, but both are the same product!

I’m sure glad I learned how to use social media as part of my sales funnel. Now I can measure the two.

Engagement is the key on any sales funnel and also over delivery!


Andy: As always you offer so much useful information and advice. A great way of looking at the components of my sales funnel. Especially grateful for your finding such explanatory infographics. Thank YOU, Thank YOU, THANK YOU. prp

I absolutely loved the infographics. They really broke down the material into a form that I really understand. There is a ton of marketing tips and information to the point of being overwhelming. You streamed it down to key, understandable information. I am definitely bookmarking this page.

Excellent post Andy!

Your six steps are extremely practical and fairly easy to implement.

Under your conversion category, you mentioned installing remarketing pixels on your landing page. This process I’m not currently familiar with.

That’s definitely something worth looking into. BTW, I really like your infographic.

I also really like your term brand ambassadors! Without a doubt everybody can certainly use more of those!

And your proven blueprint looks a giant first step in learning how to strategically get the process started!

Thanks for sharing your proven insights.

I love the infographics Andy but even prior to that you provided such a comprehensive example of a social media sales funnel. I am saving this one as it has provided me with some great ideas. Thank you for sharing.

Hi Andy! Wow! What a great infographic! I’ll have to pin this so it it doesn’t get lost. In fact, I think I’ll feature it in my next week’s news magazine. Thanks so much.

All the best,

I love the infographic! It’s a great visual for showing what to do to get those six areas in shape. By the way, Loyalty and Advocacy (the holy grail, as you’ve called it) sound a lot like relationship building, don’t they? The more real our interactions are, the better we will do in the long run.

Hi, Lockhart
Today, I read your blog. I like it and really social media is very helpful for increasing sales in the market because many people are using social media. Your provided steps are good, right good and very helpful for every marketer.

Great infographic share, Andy.

I hear people talk about “social media marketing,” but there’s really no such thing. There’s only marketing. Social Media gives us a place to develop marketing strategies, but the basic sales funnels we set up can be marketed effectively in many places. Social Media is just one. Email marketing, webinars, ebooks, products, blogging… these are just a few others. What they all have in common is that to be effective marketing tools, they must be set to funnel our offers.

Thanks for sharing some great information here, Andy. It’s essential to running a successful online business.

Great post Andy, yeah this is so true I have all of them sorted apart from the sale part yet aha! Well with my current biz ops, but the more I learn, the more confident I am that I can grow a big profitable online business

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