Personal Development

Is the Urchin Annoying you?

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

18 replies on “Is the Urchin Annoying you?”

First let me say, excellent review and I agree with your point about the value of understanding personality and communication styles. But oh my you’ve brought back memories. Two of the companies I worked for were VERY into personality assessments – I’ve been through the whole Myers Briggs thing 3 times (!), and sat through endless group evaluations where managers were first treated to an up close and personal look at each others personalities and communication styles and then went through an analysis of our staff. As I said, memories …

oh my Andy. You’ve confirmed it. I have multiple personality disorder!

But seriously, this was a fascinating article/ video and really made sense as far as adapting your approach to different personality types.

A clever and empathetic person begins slowly when meeting someone for the first time so as to assess the personality before engaging in conversation.

I don’t believe any person intentionally set out to offend another but due to the differences you have outlined here, clearly there will always be one in every crowd that does take offence easily to someone outside of their own quadrant.

You have inspired me to research further and to find personality tests and self analysis tools.

Thank you 🙂

Hi Andy,

Personality types are something we need to understand when we communicate with people. I’ve seen this before and it gives a good way of recognizing someone’s personality and thereby being able to communicate with them effectively.

I like this one best of all because it is color coded and it is easy to remember. Although some personalities overlap, the dominant personality is what we are looking for here.

Glad you posted this one…it is of great help!

Fabulous Andy! If only we all wore coloured stickers on our foreheads!!!

It’s a must to be aware that different angles on the same thing will turn on or off a person depending on their personality … so best to tread carefully and develop a few questions to establish reactions and so the path forward when having business discussions.

As you say establishing the Know, Like and Trust factor can be fast forwarded by careful communication.

P.S. I think I’m turquoise!!!

Jacs 🙂

Lol… well that is interesting in identifying a person’s personality/ behavior. I’ve never thought of it as that. I usually just talk and how the person reacts shapes our conversation.

Great insights Andy!

And you excellent video really highlighted the fact, that let’s face it, the top sales reps and top communicators and managers or executives etc; they totally understand and effectively utilize the these subtle insider secrets that you’re sharing.

It’s just one of the many small (but extremely critical factors) that help them get a keep a decisive edge. Really good stuff! Thanks so much for sharing it!

Well done!

Andy, that brings us to reading people. It comes naturally when you love to learn from all. You can adapt your voice pitch and body movements and such. That can be learned.

Yet, we just should be natural when speaking with people and stay away from being the one who has to know everything! That goes along way when making your first impression stand out.

Interaction is nothing to over-think. Just being ourselves and transparent is the key in most situations of interaction.

Andy, I totally agree that understanding personality types is important. It’s important to know who we are and it’s important to understand others so we can relate better. I focus on personality (and other factors) a lot in what I do/teach and I’ve loved diving in to various assessments and theories over the years for myself as well.

It’s interesting to consider the 4 personality types in relation to ourselves. Each has different but positive qualities for marketing and they can help determine which direction to take. Green- mentoring others; Yellow – MLM with a stronger offline focus such as holding parties; Red – recruiting for anything; Blue – creating your own products.

Andy, excellent information on personality types! Coming from the corporate world as a sales representative I have taken my share of personality assessment tests and I was fascinated to see the results of how your personality affects how you relate to others when doing business. Understanding different personality types is so critical for anyone who is selling products or services because it allows you to communicate more effectively how you can help them.

I have worked with different theories of personality types, even with the color differentiation, but they have bit slightly different from the ones you showed us. I don’t seem to fit into any of these types or rather I have a bit of each type. It is good to have a sense of what a person’s modus operandi and thinking process is like, yet we don’t quite fall so neatly into one type or another. I guess some people do but many are a combination of several traits.
Dr. Erica

Great article! Information like this can be vital to connecting with your leads and allowing you to have some influence on them. The more that you know about you and the person you are talking to, the better off you will be. Thank you for sharing!

It’s important to understand the personality types that typify our targeted prospects, so we know what their essential needs and desires are from a psychological perspective.

I like the color schemes to categorize these different types, Andy. It makes it easier to understand the dominant traits and sub-dominant ones that our prospects are likely to have.

This certainly helps us write offers and sales copy, knowing what things will connect with our prospects most effectively.

Ahh, this topic comes up time and time again. Can be a bit cumbersome to some people because it’s tough to ADAPT like you said. I think to make it simple you simply need to identify what they are and speak that lingo as best as possible. The goal is to be in rapport with them…

Andy this is a fascinating topic! Most people want to learn more about themselves and how they are similar and different than other people. It is interesting that each of us seeks out symbols to help us personally identify ourselves amongst the masses. In relation to your personality video, you can visit for a variety of other interesting tests. Great read!

Hi Andy, I have taken this test before and I should have kept it in mind, but it has slipped through… so I’m glad to see it again. A great reminder. I will try to remember it again when talking with someone. Thanks so much!

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