Social Media

Using LinkedIn Groups for Networking

By Andy Lockhart

I am a marketer and social media consultant passionate about helping people development themselves and their business. I believe everybody has it in them to succeed at their passion regardless if that is through a Direct Sales Opportunity or a brick and mortar business. Either way I love to see people be successful and I like to take the mystery out of the social media and getting discovered on the internet.

32 replies on “Using LinkedIn Groups for Networking”

Hey Andy,
Interesting article about networking on LinkedIn.
The steps and tips you provided are very useful to help us to connect with our audience on this platform. Thumbs up for the video explanation.
Thanks for sharing.


I have been kind of focused on facebook, so this is a very timely article/video. I definitely want to get connected in LinkedIn. I keep hearing great reviews from other marketers that use it. It looks very easy to find and connect with others based on groups of interest. Thanks for sharing.

I was going thtough teh comments and seen yours here that it seem to be similar to my situation.. in the last while I have been looking deeply how to use FB better,… Andy done a great job for all of us to know more.. and for sure what he shared will be helpful.

Thanks for doing all what you do and for always support others.. for sure when you know more of what is going on on FB you will do more for others.
Thanks Nathaniel and you too Andy

Another excellent and informative piece of work from you Andy. I love how you combine the potential with the practical. The ” need to actively participate and it’s impossible to devote this kind of time to more than a few” is GOLDEN advice for the start-up guys who are already stressed out fitting in their business building while holding down a J-O-B. Coupling that with that it “is important to find groups where your target market is hanging out and to which you feel you can contribute” is ICING ON THE CAKE. Think I might have a cup of tee and plan another strategic marketing expansion. Thank You, Thank YOU, THANK YOU. prp

Excellent post Andy!

I really enjoyed all over your extremely helpful tips! Especially your advice about not spreading yourself too thin, by trying in vain, to actively participate in way too many groups!

I really need to get much better, quick with regards to effectively utilizing the marketing and network opportunities on LinkedIn.

Your proven tips, will make that possibility, a reality so much faster! Thanks for sharing your proven insights!

Hello Andy.

I think Linked In is a really great social media site for networking with other professionals. I belong to several groups. It’s a great way to stay up to date with the latest news, research, questions, and problems in the areas I’m interested in. I also love the idea that I can ask other members a question about something. And I do try to comment when I can on group discussions, but it does take some time as you point out. Therefore, I agree with your comment about not belonging to too many groups, so that you can be active.

By the way, I wasn’t aware that you could do polling on Linked In. That sounds like a really great idea, so thanks for letting us know about that! I’m going to keep that in mind.


Andy, well done I must say!

I have been one of the first on LinkedIn prior to stopping the beta. I see that lots more people from non-professional social media locations. They, are now flooding LinkedIn and not completing their profiles. These, are the ones that should take a long look at this amazing tutorial.

I use LinkedIn and have extended three times the amount of contacts with customer service. I am now on my fourth today!

You walking through this. Is what I was looking for. It is helping my vast partners understand the proper way to use this powerful location.

Thank you again Andy for giving us usable content.

Hi Andy. Great post, full of really useful tips. I have been thinking about ditching my Linkedin account as I get zero interaction on it, but perhaps it’s worth one more try using some of these tips. The trouble is there are only so many hours in the day and it’s impossible to keep up with all the different SM platforms. Worthy of consideration though, thank you

Valuable post, Andy! LinkedIn has always been a mystery to me, mostly because I haven’t taken the time to find out what it’s all about, how it works, and how it can work for me. Even there, it’s all about interaction and relationships, isn’t it… hence your advice to join only a few groups you can really interact with. I am bad for spreading myself too thin, and not finding or adding real value anywhere. Thanks for the great tutorial on how to change that.

great job sharing this great information and for certain the video is grand for me.. I can follow it very easy and when I cannot I just stop it and rewind it.. THANKS a lot.

I knew a few things about how to connect with groups.. but this sure helps me more..
Thanks again.

Hello Andy, This is a very timely post for me, I actually just asked to join about 8 different groups in my niche, and as you have stated I am going to see which ones are active and then focus my attention there.

I do have to thank you for this great article as well as the remember to put a call to action at the end of my posts.. I did read somewhere that Youtube video’s are watched more on LinkedIn than any others site. HUM?? Have you heard this?

Well Thanks again for sharing..Chery :))

Excellent advice Andy. I used to be very active on LinkedIn but I pulled back a couple of months ago because I just got so tired of getting “pitched” from people. In fact just yesterday I “unlinked” myself from someone who didn’t wait 2 days to pitch me after I agreed to her invitation to connect. I know it’s bound to happen no matter what the platform but it seems to be a real problem at LinkedIn. Anyway, you’ve reminded me there is also value so I think I’ll give it another try. Thanks for the inspiration!

This is one of the areas, I really should be doing more of. I’ve become a FB addict, and understandable since I run a very large WordPress group there. I am a member of many groups on LinkedIn, but haven’t taken advantage of them. *guilty*

Hi Andy. This is a nice article on LinkedIn groups. My only issue is a personal one – finding time. It’s hard to know which social media platform to concentrate on. I try to get around to Facebook, Pinterest, and G+, but with everything else going on, I kind of feel like I’m in a hi-goodbye mode on social media.

I’d love to hear from others how they pick and choose and how they work social media into their day.

All the best,

Very wise words Andy… I like your idea of choosing local groups as well as worldwide ones
You have written so well about etiquette and procedures for connecting we can translate this information to any social media channel.
Also a great idea to choose join a selection of groups and then monitor the interaction between members and standard of conversation and enjoyment and stick with the good ones 🙂

Joining a group just so you can spam it, instead of being there to network, is kind of like a bunch of toddlers playing together. They aren’t really playing *together*, but rather each one is doing his own thing, and they are playing *parallel* to one another. Networking and interacting is the reason for joining a group in any social media context.

I have tried a number of times to use LinkedIn for my home business, and it’s SO different from Facebook that I just didn’t enjoy it very much. That written, I know a lot of people who love it and use it with great success. I am so glad to read your article and get better understanding of what I need to do. Thanks, Andy!

Nice overview, Andy, of how to benefit from your involvement with LinkedIn groups.

I think that while people are focused these days on Facebook groups, LinkedIn often gives you access to a more serious crowd, who are a bit easier to engage and build relationships with.

You’ve given good advice here, for how exactly, to go about doing that.


Yes I think LinkedIn does sometimes get over looked but you need to be careful on the groups you pick, as some of those are like facebook. It is also important to understand your potential customer and where they hang out.


I’ve been keeping track of my web statistics for the last two months to see where to focus my web traffic efforts and even though I have not used LinkedIn that much it has actually yielded good results (considering how little I am taking advantage of this wonderful resource). I need to make it a point to do what you suggest and network in LinkedIn. Thank you for the etiquette tips by the way, as I know the only reason I got some traffic from LinkedIn was due to spamming. I will be more mindful in the future.

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